Amazon recently announced the expansion of its tablet line and e-reader offerings. As part of an effort to strengthen ties between its tablets and other new hardware, Amazon has dropped the name “Kindle” from its tablets. Formerly called Kindle Fire tablets, the simply named Fire HD and Fire HDX will be more closely aligned with the company’s Fire TV and Fire Phone. The rebranding highlights the distinction Amazon hopes to make between the Kindle e-readers and more advanced Fire tablets. Continue reading Amazon Draws Distinction Between its Tablets and E-Readers