News from Adobe MAX London 2025 spanned new Firefly image models to a refreshed web app that includes third-party image generators, an AI agent that automates Photoshop, an updated Firefly mobile app coming soon to iOS and Android, and the Firefly Video model in general release. The latest release of Firefly “unifies AI-powered tools for image, video, audio, and vector generation into a single, cohesive platform and introduces many new capabilities,” according to Adobe, which says that since its debut nearly two years ago, creatives have used Firefly to generate more than 22 billion assets worldwide. Continue reading Adobe Unveils Two New Image Models and Array of Products

Adobe introduced new versions of Premiere Pro and After Effects at the 2025 NAB Show. For the first time, Adobe’s Premiere Pro editing software gets Firefly generative AI powers. Generative Extend lets users elongate scenes by generating a few extra frames at 4K in the Premiere Pro app, which also gains New Media Intelligence to help find the right clip in seconds. There is also drag-and-drop color management and automatic caption translation to over 27 languages. After Effects gets a more powerful preview playback engine, new 3D motion design tools and HDR monitoring. Continue reading Adobe Upgrades Premiere Pro, After Effects with AI Features

Adobe is challenging Salesforce and other customer management platforms with a suite of AI agents launching within its flagship Adobe Experience platform. Adobe’s customizable Experience Platform Agents can perform tasks like optimizing websites, generating content, identifying targeted audience sectors and more. New tools include the Adobe Experience Agent Orchestrator and Brand Concierge, which serves customers a personalized website experience based on prior interactions. Introduced at Adobe Summit 2025, the new products are engineered to drive Customer Experience Orchestration (CXO) in the era of artificial intelligence. Continue reading Adobe Unveils Host of AI-Powered Customer Experience Tools

Adobe has released a Photoshop mobile app that includes several design, editing and generative AI tools found useful in the desktop version of the popular graphics software. Initially being released globally to iOS users, Adobe says an Android version will be available later this year and that a revamped web app is also in the works. The mobile app includes features like layering, masking and Firefly’s AI-powered generative fill, which has proven popular with users. The iPhone app also ties into the full-featured, Adobe Cloud-based Photoshop so creators can access projects across multiple devices. Continue reading Adobe Introduces a Powerful, Free Photoshop App for Mobile

Adobe is introducing a free, web-based Content Authenticity app that lets creators “sign” their work with the aim of protecting rights and controlling attribution against unwanted AI attention. It allows creators to assign “do not train” tags to images, video or audio. Batch designation is another convenience those with voluminous output will appreciate as a time saver. Users can select the Generative AI Training and Usage Preference options in the Adobe Content Authenticity app to set preferences, whether or not the work was created using Adobe Creative Cloud apps. Continue reading Free Adobe Content Authenticity Web App Shields Against AI

Adobe is showcasing upcoming generative AI video tools that build on the Firefly video model the software giant announced in April. The offerings include a text-to-video feature and one that generates video from pictures. Each outputs clips of up to five seconds. Adobe has developed Firefly as the generative component of the AI integration it is rolling out across its Adobe’s Creative Cloud applications, which previously focused on editing and now, thanks to gen AI, incorporate creation. Adobe wasn’t a first-mover in the space, but its percolating effort has been received enthusiastically. Continue reading Adobe Publicly Demos Firefly Text- and Image-to Video Tools

Adobe is bringing more Firefly AI features to its popular Photoshop and Illustrator design platforms. The upgrade is a significant step forward for Adobe since the 2023 debut of Firefly, and sees Photoshop finally getting in-app ability to generate AI images, and also a new Generative Shape Fill that is still in beta, allowing designers to quickly add detailed vectors to shapes by entering text prompts directly in the Contextual Taskbar. Improvements to Illustrator include the Dimension Tool, Retype, Style Reference, its own Contextual Taskbar, Retype and two new beta tools, Text to Pattern and Mockup. Continue reading Adobe Adds New Firefly AI Features to Illustrator, Photoshop

Adobe plans to add generative AI capabilities to its Premiere Pro editing platform and is exploring the update with third-party AI technologies including OpenAI’s Sora, as well as models from Runway and Pika Labs, making it easier “to draw on the strengths of different models” within everyday workflows, according to Adobe. Editors will gain the ability to generate and add objects into scenes or shots, remove unwanted elements with a click, and even extend frames and footage length. The company is also developing a video model for its own Firefly AI for video and audio work in Premiere Pro. Continue reading Adobe Considers Sora, Pika and Runway AI for Premiere Pro

Adobe’s upcoming GenStudio for marketers and an expanded agreement with Microsoft to integrate the Adobe Experience Cloud’s customer insights and generative AI from Firefly directly into Copilot were the big buzz at Adobe Summit 2024, which wrapped Thursday after four days in Las Vegas. Currently in beta, GenStudio will allow advertisers and brands to quickly plan campaigns and create ads, then activate, manage and measure the results with native integrations across Adobe Experience Cloud and Creative Cloud. General release is expected later this year, with pricing to be announced. Continue reading Adobe Promos GenStudio for Brands and New Microsoft Deal

The Google and Nvidia-backed AI video startup Runway is partnering with Getty Images to develop Runway Getty Images Model (RGM), which it is positioning as a new type of generative AI model capable of “providing a new way to bring ideas and stories to life through video” for enterprise customers using copyright compliant means. Targeting Hollywood studios, advertising, media and broadcast clients, RGM will “provide a baseline model upon which companies can build their own custom models for the generation of video content,” Runway explains. Continue reading Runway Teams with Getty on AI Video for Hollywood and Ads

OpenAI is developing an AI tool that can identify images created by artificial intelligence — specifically those made in whole or part by its Dall-E 3 image generator. Calling it a “provenance classifier,” company CTO Mira Murati began publicly discussing the detection app last week but said not to expect it in general release anytime soon. This, despite Murati’s claim it is “almost 99 percent reliable.” That is still not good enough for OpenAI, which knows there is much at stake when the public perception of artists’ work can be impacted by a filter applied by AI, which is notoriously capricious. Continue reading OpenAI Developing ‘Provenance Classifier’ for GenAI Images

Adobe is building out its AI infrastructure with three new generative AI models to augment Photoshop, Illustrator, Adobe Express and other tools. In all, Adobe released over 100 major new AI features and updates across Creative Cloud flagship applications at Adobe MAX 2023. The three-day Los Angeles event saw Adobe debut three new Firefly models — Firefly Image 2, Firefly Vector and Firefly Design — each designed to generate content that is cleared for commercial use. The Firefly Image 2 image generator offers improved detailing for things like skin texture, hair and foliage. Continue reading Adobe Debuts Three New Firefly Models and Adds AI Labels

Adobe has officially added Photoshop on the web as one of its Photoshop plans. The web version is geared to Photoshop newbies and comes complete with Adobe Firefly generative AI features including Generative Fill and Generative Expand. Adobe called it “a major milestone” since introducing Photoshop on the web in beta two years ago, starting with “an early preview of image editing capabilities.” Features now available for commercial use on the web include the ability to easily add or remove elements from any image, change a background, expand the frame, and create visuals using text-based prompts. Continue reading Adobe Launches Web Version of Photoshop with AI Features

Nvidia’s Picasso continues to gain market share among visual companies looking for an AI foundry to train models for generative use. Getty Images has partnered with Nvidia to create custom foundation models for still images and video. Generative AI by Getty Images lets customers create visuals using Getty’s library of licensed photos. The tool is trained on Getty’s own creative library and has the company’s guarantee of “full indemnification for commercial use.” Getty joins Shutterstock and Adobe among enterprise clients using Picasso. Runway and Cuebric are using it, too — and Picasso is still in development. Continue reading Getty GenAI Tool for Images and Video Is Powered by Nvidia

Adobe Firefly is out of beta and in release, adding generative AI features to the Creative Cloud suite. The upgrade starts this week with Firefly added to Photoshop and Illustrator. “AI-powered innovation” is also being integrated into Premiere Pro and After Effects, the company says. Creative Cloud paid plans now include the Firefly web application, “a playground for exploring AI-assisted creative expression.” The company is also going wide with Adobe GenStudio for enterprises, and is rolling out a bonus program that pays contributors to Adobe Stock, on which Firefly was trained for model training data. Continue reading Adobe Releases Firefly and Intros Contributor Model Training