Adobe is introducing a free, web-based Content Authenticity app that lets creators “sign” their work with the aim of protecting rights and controlling attribution against unwanted AI attention. It allows creators to assign “do not train” tags to images, video or audio. Batch designation is another convenience those with voluminous output will appreciate as a time saver. Users can select the Generative AI Training and Usage Preference options in the Adobe Content Authenticity app to set preferences, whether or not the work was created using Adobe Creative Cloud apps. Continue reading Free Adobe Content Authenticity Web App Shields Against AI

Adobe is showcasing upcoming generative AI video tools that build on the Firefly video model the software giant announced in April. The offerings include a text-to-video feature and one that generates video from pictures. Each outputs clips of up to five seconds. Adobe has developed Firefly as the generative component of the AI integration it is rolling out across its Adobe’s Creative Cloud applications, which previously focused on editing and now, thanks to gen AI, incorporate creation. Adobe wasn’t a first-mover in the space, but its percolating effort has been received enthusiastically. Continue reading Adobe Publicly Demos Firefly Text- and Image-to Video Tools

Adobe is bringing more Firefly AI features to its popular Photoshop and Illustrator design platforms. The upgrade is a significant step forward for Adobe since the 2023 debut of Firefly, and sees Photoshop finally getting in-app ability to generate AI images, and also a new Generative Shape Fill that is still in beta, allowing designers to quickly add detailed vectors to shapes by entering text prompts directly in the Contextual Taskbar. Improvements to Illustrator include the Dimension Tool, Retype, Style Reference, its own Contextual Taskbar, Retype and two new beta tools, Text to Pattern and Mockup. Continue reading Adobe Adds New Firefly AI Features to Illustrator, Photoshop

Adobe plans to add generative AI capabilities to its Premiere Pro editing platform and is exploring the update with third-party AI technologies including OpenAI’s Sora, as well as models from Runway and Pika Labs, making it easier “to draw on the strengths of different models” within everyday workflows, according to Adobe. Editors will gain the ability to generate and add objects into scenes or shots, remove unwanted elements with a click, and even extend frames and footage length. The company is also developing a video model for its own Firefly AI for video and audio work in Premiere Pro. Continue reading Adobe Considers Sora, Pika and Runway AI for Premiere Pro

Adobe’s upcoming GenStudio for marketers and an expanded agreement with Microsoft to integrate the Adobe Experience Cloud’s customer insights and generative AI from Firefly directly into Copilot were the big buzz at Adobe Summit 2024, which wrapped Thursday after four days in Las Vegas. Currently in beta, GenStudio will allow advertisers and brands to quickly plan campaigns and create ads, then activate, manage and measure the results with native integrations across Adobe Experience Cloud and Creative Cloud. General release is expected later this year, with pricing to be announced. Continue reading Adobe Promos GenStudio for Brands and New Microsoft Deal

The Google and Nvidia-backed AI video startup Runway is partnering with Getty Images to develop Runway Getty Images Model (RGM), which it is positioning as a new type of generative AI model capable of “providing a new way to bring ideas and stories to life through video” for enterprise customers using copyright compliant means. Targeting Hollywood studios, advertising, media and broadcast clients, RGM will “provide a baseline model upon which companies can build their own custom models for the generation of video content,” Runway explains. Continue reading Runway Teams with Getty on AI Video for Hollywood and Ads

OpenAI is developing an AI tool that can identify images created by artificial intelligence — specifically those made in whole or part by its Dall-E 3 image generator. Calling it a “provenance classifier,” company CTO Mira Murati began publicly discussing the detection app last week but said not to expect it in general release anytime soon. This, despite Murati’s claim it is “almost 99 percent reliable.” That is still not good enough for OpenAI, which knows there is much at stake when the public perception of artists’ work can be impacted by a filter applied by AI, which is notoriously capricious. Continue reading OpenAI Developing ‘Provenance Classifier’ for GenAI Images

Adobe is building out its AI infrastructure with three new generative AI models to augment Photoshop, Illustrator, Adobe Express and other tools. In all, Adobe released over 100 major new AI features and updates across Creative Cloud flagship applications at Adobe MAX 2023. The three-day Los Angeles event saw Adobe debut three new Firefly models — Firefly Image 2, Firefly Vector and Firefly Design — each designed to generate content that is cleared for commercial use. The Firefly Image 2 image generator offers improved detailing for things like skin texture, hair and foliage. Continue reading Adobe Debuts Three New Firefly Models and Adds AI Labels

Adobe has officially added Photoshop on the web as one of its Photoshop plans. The web version is geared to Photoshop newbies and comes complete with Adobe Firefly generative AI features including Generative Fill and Generative Expand. Adobe called it “a major milestone” since introducing Photoshop on the web in beta two years ago, starting with “an early preview of image editing capabilities.” Features now available for commercial use on the web include the ability to easily add or remove elements from any image, change a background, expand the frame, and create visuals using text-based prompts. Continue reading Adobe Launches Web Version of Photoshop with AI Features

Nvidia’s Picasso continues to gain market share among visual companies looking for an AI foundry to train models for generative use. Getty Images has partnered with Nvidia to create custom foundation models for still images and video. Generative AI by Getty Images lets customers create visuals using Getty’s library of licensed photos. The tool is trained on Getty’s own creative library and has the company’s guarantee of “full indemnification for commercial use.” Getty joins Shutterstock and Adobe among enterprise clients using Picasso. Runway and Cuebric are using it, too — and Picasso is still in development. Continue reading Getty GenAI Tool for Images and Video Is Powered by Nvidia

Adobe Firefly is out of beta and in release, adding generative AI features to the Creative Cloud suite. The upgrade starts this week with Firefly added to Photoshop and Illustrator. “AI-powered innovation” is also being integrated into Premiere Pro and After Effects, the company says. Creative Cloud paid plans now include the Firefly web application, “a playground for exploring AI-assisted creative expression.” The company is also going wide with Adobe GenStudio for enterprises, and is rolling out a bonus program that pays contributors to Adobe Stock, on which Firefly was trained for model training data. Continue reading Adobe Releases Firefly and Intros Contributor Model Training

Seattle-area startup Irreverent Labs has shifted its focus from blockchain-based video games and NFTs to artificial intelligence. Specifically, it wants to build foundation models for text-to-video generation and related content creation tools. Text-to-video is being explored by several companies but is still in development. Samsung Next was intrigued enough with the proposition to invest an undisclosed sum in Irreverent. While there are several apps that output cartoonish results, ambitious efforts are limited. Animations that aim for photorealism, such as Meta’s Make-a-Video and Runway’s Gen-2, can output only four or five seconds of video at a time. Continue reading Samsung Next Invests in Irreverent Labs’ Text-to-Video Tech

Launched two years ago, C2PA is an open-source Internet protocol that cryptographically encodes origin metadata into content. The protocol, a more secure form of watermarking, is being put forth as a way of disclosing when material has been created wholly or in part using artificial intelligence, something the White House has said it wants companies to do. Impending European Union regulations will also mandate that some tech platforms label images, audio, and video generated by artificial intelligence using “prominent markings.” More than 1,500 companies are involved with C2PA through the Content Authenticity Initiative, making it a viable solution. Continue reading Cryptographic C2PA Protocol Pursues Labeling of AI Content

As a next step in its advances in ethical AI, Adobe has announced its Firefly generative AI platform now supports text prompts in more than 100 international languages. The company says its Firefly AI app has generated over one billion images in Firefly and Photoshop since implementation in March. Adobe has also deployed artificial intelligence in Express, Illustrator and the Creative Cloud. Positioning its latest news as an expansion of global proportions, Adobe’s generative AI products will now support text prompts in native dialects in the standalone Firefly web service, with localization coming to more than 20 additional languages. Continue reading Adobe Pursues Ethical, Responsible AI in the Creative Space

IBM and Adobe are expanding their partnership to help enterprise clients accelerate their content supply chains using artificial intelligence including Adobe Sensei GenAI, released in March, and Adobe Firefly, now in beta, as well as Adobe’s generative AI models. IBM says it will create a portfolio of Adobe-specific consulting services. Leveraging Adobe’s AI solutions and IBM Consulting services, the companies aim to “help clients build an integrated content supply chain ecosystem that drives collaboration, optimizes creativity, increases speed, automates tasks and enhances stakeholders’ visibility across design and creative projects.” Continue reading IBM and Adobe Advance AI Content Workflow for Enterprise