Japanese startup Crunchers unveiled a system at Tokyo International Film Festival’s content market that will help forecast how a movie will perform in theaters. The system uses big data to determine the success of a movie based on marketing and promotional efforts, word-of-mouth or the “viral effect,” and the timing of the release, and it will only continue to improve its accuracy as it gets more data. Crunchers’ system launches in Japan in November with the U.S. release expected by early 2015. Continue reading Startup Introduces System to Predict Box Office Performance