Rumblings are surfacing about the impact to Meta Platforms advertising on Facebook and Instagram due to increased costs resulting from the new user privacy policy introduced by Apple last summer. Meta expects to take a hit of as much as $10 billion to this year’s revenue as a result of the change, which requires users to grant permission to apps to track their activity for advertising purposes. Meta’s market value dropped by roughly $300 billion in the wake of that forecast. In light of Google’s discussion this month of implementing privacy changes of its own, it remains to be seen whether the changes are triggering a digital advertising transition or crash. Continue reading Apple Privacy Changes Hurt Meta, Help Google, Pundits Say

The 2016 U.S. presidential election broke the record as the biggest single live Internet event ever carried by Akamai Technologies and the biggest Internet audience for any news event ever. The company reports that live video streaming related to the election reached 7.5 terabits per second just before midnight Eastern Time on November 8. President Obama’s 2009 inauguration topped out at 1.1 Tbps, as a comparison. European soccer finals this summer, at 7.3 Tbps, held the previous record for live streaming. Continue reading 2016 Presidential Race Breaks Internet, Social Media Records

Prompted by the Center for Democracy and Technology (CDT), the Federal Trade Commission has scheduled a workshop to discuss cross-device tracking technologies. Using ultrasonic, inaudible pitches, the technology allows a user’s online behavior to be tracked across phones, TVs, tablets and computers. The pitches can be — and are already — embedded in TV commercials, ads in a computer browser and apps. The consumer is not made aware that the tracking technology has been activated and there is no way to opt out. Continue reading FTC Studies Privacy Issues Inherent in Cross-Device Tracking

Twitter’s new tool that analyzes the performance of mobile apps is now handling about 5 billion sessions per day from app developers. The tool is called Answers, and it is part of a larger set of free tools called Fabric. Twitter released Fabric in October to encourage the growth of the mobile app ecosystem by offering tips to improve performance and design, and making Twitter easier to integrate into third-party apps. Answers competes with services such as Google Analytics and Flurry. Continue reading Twitter Mobile App Analysis Tool is Popular With Developers

Facing the growing popularity of phablets, the tablet market experienced its first worldwide decline after multiple quarters of slowing demand. According to Canalys, global tablet shipments fell 12 percent from Q4 2013 to 67 million units in Q4 2014. The end of 2014 also marked the fourth consecutive quarterly loss for Apple’s tablet shipments. In Q4, iPad shipments plunged 18 percent, while Samsung’s tablet shipments fell by 24 percent. Although Amazon and Lenovo had promising seasonal sales, the industry experienced an overall drop in demand. Continue reading Global Tablet Shipments Drop 12 Percent Year-Over-Year in Q4

Is it time to come up with new language to address second screens? According to digital analytics firm Flurry, consumers spend an average of 2 hours and 57 minutes on their smartphones and tablets each day. Since the Bureau of Labor Statistics estimates that viewers spend 2 hours and 48 minutes per day watching television, the Flurry numbers would suggest mobile devices are becoming the new first screen. Flurry also notes that time spent with apps has increased nearly 10 percent in the last three quarters. Continue reading Report Points to Mobile Devices Replacing TV as ‘First Screen’

According to mobile analytics firm Flurry, female consumers are leading the charge in mobile gaming in terms of time, money and loyalty. Based on analysis of 1.1 million worldwide devices, Flurry concludes that mobile gaming currently represents 32 percent of the time people spend on their phones. Meanwhile, the report specifies that females spend 35 percent more time in gaming apps than males, make 31 percent more in-app purchases, and have 42 percent higher 7-day retention on average. Continue reading Women Lead Men in Time and Money Spent on Mobile Games

Yahoo is purchasing mobile app analytics firm Flurry, a company that collects data from some 540,000 apps to help marketers identify which mobile ads work the best for Android and iPhone users. While financial specifics have not been released, insiders suggest the deal is valued at more than $200 million, one of the largest under CEO Marissa Mayer. The acquisition is another step by Mayer to pursue mobile advertising revenue, a market largely dominated by Google and Facebook. Continue reading Yahoo Targets Mobile Advertising Market with Flurry Purchase

Facebook is beginning to split some of its features into separate apps, starting with extracting instant messaging from its mobile app. If users want to chat with each other through Facebook, they will have to download Facebook’s separate Messenger app. Facebook recently notified users of the change, and will be rolling it out over the next few weeks. This signals a change for the social giant, and critics suggest this sacrifice in user engagement could make Facebook lose users. Continue reading Facebook Splitting Instant Messaging Feature to Separate App

Smartphones can collect massive amounts of personal information, such as where users go, what they buy, and when they go to sleep. But current Web browser tracking software has become less effective for ads and cannot follow users across their devices. Based on the shift toward mobile, tech and advertising companies are looking into new ways to track consumers on their tablets and phones, while targeting them with specialized ads across all devices. Continue reading Startups Create Advanced Tracking of Users Across Devices

New data from analytics firm Flurry indicates that mobile app traffic is heavy during the middle of prime time television hours. On weekdays, from 7:00 p.m. to 9:00 p.m., more than 50 million U.S. consumers are using mobile apps, according to the research. While mobile app usage has exploded in the last two years, ratings for numerous prime time shows have fallen. However, shows with older audiences are maintaining viewers — and original online programming continues to grow. Continue reading Mobile App Traffic During Prime Time TV Hours on the Rise

Instead of using the term “mobile commerce,” analytics provider Flurry describes “App & Mortar” trends in its new report about the rise in smartphone shopping. “This report confirms what we already knew about mobile commerce, but takes it a step further by figuring out who is benefiting the most right now from the trend. Surprisingly, it’s physical retailers,” according to AllThingsD. Continue reading App & Mortar Economy: New Battle for Consumer Relationships