From fast food to sporting goods, companies are harvesting and hoarding consumer data at a record pace in an attempt to maintain ad targeting at a time when government and Big Tech are erecting privacy firewalls. In the past, brands could rely on their platform partners to supply much of the data necessary for focused advertising. All that changed this year when Apple rolled out a new policy restricting how customers could be tracked on its devices. Google is said to be readying a similar revamp for Chrome. Meanwhile, California and Europe have passed new consumer privacy laws.  Continue reading Brands Adapt as Privacy Concerns Chill Advertising Business

Analytics service Mixpanel reports that Apple had a decent holiday season, as more iPhone 7 devices were sold than Google Pixel smartphones. During the first few days following Christmas, iPhone 7 numbers “increased by 12.7 percent, compared with an 8.5 percent increase for Google’s newest flagship,” explains TechCrunch. “And when comparing iOS to Android devices in general — including phones, tablets, and iPods — more new Apple devices were switched on … after Christmas than Android devices.” Apple devices had the most global activations leading up to Christmas, while Samsung came in second. The number of “Apple Watches increased by 8.9 percent … the first three days after Christmas,” but “that’s down from 18.6 percent during the same time last year.” Continue reading Apple Experiences Strong Holiday Sales Numbers for iPhone 7

Yahoo is wooing app developers with a new mobile development suite that makes it easier to build apps with search, integrate ads into the code, and analyze app performance. Yahoo is hoping that the development suite will not only encourage developers to build new apps, but also build apps that host its advertisements. Flurry Analytics, a Yahoo acquisition, will provide users with a collection of new tools designed to analyze their app’s performance and securely share that information with others. Continue reading Yahoo Unveils Mobile Development Suite with Analytics and Ads

The adult female gaming demographic now doubles the under-18 male gaming demographic, according to The Entertainment Software Association’s annual sales, demographics and usage data report. While 17 percent of video game users are males under the age of 18, women over the age of 18 now account for 36 percent. In total, males account for 52 percent of the total gaming population, a three percent drop from last year. However, there has also been a 32 percent increase in female gamers over 50 years old. Continue reading Gaming Trend: Adult Women Steal Lead from Under-18 Males