CinemaCon: 4DX Theater Technology Coming to Los Angeles

Seoul-based CJ Group, which operates Asia’s largest theater chain, wants to transform the multiplex experience with its new 4DX theater technology. The conglomerate has signed a deal with AEG to introduce “4-D” cinema to U.S. consumers this summer at Regal Cinemas L.A. Live Stadium 14 in downtown Los Angeles. The 4DX tech combines moving and vibrating theater seats with effects such as wind, strobes, fog, rain and scents — all synchronized to the film action taking place on screen. Continue reading CinemaCon: 4DX Theater Technology Coming to Los Angeles

New Animation Technology to Save Production Time and Cost

A team from Disney Research Zürich led by Wojciech Jarosz has developed a new rendering technique that is expected to save animators significant time in the editing process of feature films. The new computational algorithm, which is being presented at this week’s ACM SIGGRAPH Asia conference in Hong Kong, can reduce rendering times for scenes that are affected by light — like those with water and smoke — by a factor of up to 1,000. Continue reading New Animation Technology to Save Production Time and Cost