CTA Forecast: Holiday Tech Spending to Reach $142.5 Billion
November 8, 2021
Tech sales during the 2021 October through December holiday season will reach $142.5 billion, according to the Consumer Technology Association, which says the projection represents “a very slight 0.5 percent increase from 2020.” A record 191.3 million U.S. adults plan to purchase technology as a holiday gift, the CTA says, adding that its 28th Annual Consumer Technology Holiday Purchase Patterns report “could have important implications” for fourth quarter TV advertising. The study found that 83 percent of U.S. adults “are unaffected by or more likely to purchase tech due to the pandemic.” Continue reading CTA Forecast: Holiday Tech Spending to Reach $142.5 Billion