Threads released an iOS update this week that automates the ability to translate posts into foreign languages. The Instagram spinoff also added a follows tab to the activities feed, where replies and mentions are displayed. Also new to iOS is the ability to access a list of any user’s Instagram followers, to subscribe to “unfollowed” users, and tappable repost labels. While Threads has prompted shock and awe by hitting 100 million downloads within five days of its July 5 launch, and is now at about 150 million, there are reports of dips in user activity. Meanwhile, the new platform has followed Twitter in introducing tighter rate limits. Continue reading Meta’s Threads Adds Updates, Aims to Suppress Bot Attacks

The new invite-only social network “This” lets users share one link per day of a stand-out Internet post, such as a compelling article or a podcast episode or a video. Rather than inundating the community with a flood of posts (a common model of other social networks), users on This only get the best-of-the-best on the Web. As a result, tech types and news junkies are clamoring for an invite. The new social network is a project of Atlantic Media and Andrew Golis. It is less than three months old and currently has about 4,500 users. Continue reading “This” Social Network Takes New Approach to Selective Sharing

Facebook Mentions is a new iOS app that encourages “actors, athletes, musicians and other influencers” to interact with their fans. It is essentially a more straightforward way for verified accounts with cluttered activity to manage their public figure pages. On the app, these users have a facilitated process for accessing their mentions and responding to them, along with allowing users to view conversations they follow and general trending topics.
Continue reading Celebrities Can Interact with Fans via Facebook Mentions App

Nielsen expanded the information it provides for its Twitter TV Ratings service yesterday with the launch of demographic data. The new feature identifies the age and gender of those tweeting about TV shows and events in addition to those who see the tweets. Earlier Nielsen research found that the number of people who read tweets about TV shows outnumber those who create them by a 50-1 margin. In addition, the tweet “Viewers” represent a more demographically balanced profile than the tweet “Authors.” Continue reading Nielsen Sets Out to Identify Who is Tweeting About Television

Instagram has redesigned its “Explore” tab to provide a more relevant experience for users, rather than showcase random pictures that receive a lot of global Likes. The Explore tab will now display the photos and videos “Liked” by individuals that a user is actively following. This personalization reflects Instagram’s focus on each user’s social graph, which contrasts with the approach by Vine that largely centers on re-sharing content and notable video creators. Continue reading Instagram Improves Explore Tab for Personalized Experience

Fox, Twitter, and the Advertising Research Foundation recently released a study that suggests people are likely to pick up a new series or start watching a show they previously stopped following after seeing related tweets. The study found that when people remember seeing a TV-related tweet, they are likely to take immediate action. The study included 12,577 people who were recruited on Twitter, and were surveyed within 24 hours of primetime Twitter activity. Continue reading Viewers Pick Up New Shows After Seeing TV-Related Tweets

Social photo- and video-sharing site Instagram has signed its first major advertising deal with an agency. Instagram is launching a paid ad program with Omnicom Media Group, which agreed to a year-long commitment of up to $100 million that will deliver ads from brands tied to Omnicom’s media and creative agencies. Instagram, which launched in October 2010, was acquired by Facebook in 2012. Today, Instagram says its 150 million active users upload 55 million photos daily. Continue reading Instagram Flexes its Muscles with E-Commerce and New Ad Deal

Journalist and ETCentric community member Adrian Pennington forwarded us some interesting news about a possible live broadcasting option for Google Glass. Users of the popular app “Hang w/” can stream live video clips from iOS devices to the Hang w/ site and share the content with friends via Facebook. While the clips are currently limited to streams of three, six, or nine minutes — the technology could possibly be used in the future by Google Glass users for longer broadcasts. Continue reading Live Broadcasting Mobile App Possible Option for Google Glass

Yahoo is testing sponsored posts within Tumblr’s mobile apps, featuring ads from Sony Pictures and 20th Century Fox. The studios aim to generate buzz for movie releases, while Yahoo is hoping to monetize its 300+ million users. The sponsored posts will appear in a list of Tumblr’s most popular blogs under the “Explore” tab, linking to the blogs dedicated to the respective films. Other advertisers include TBS, Delta Air Lines and Calvin Klein. Continue reading Tumblr Launches Beta Advertising Model with Sponsored Posts

Twitter estimates the percentage of its accounts that are fake is less than 5 percent, but some independent researchers think that number is closer to 9 percent. Fake accounts are a big market for those looking to boost their popularity and influence on Twitter, despite efforts by the social networking site to weed out the imposters. One man who manages 10,000 robot accounts for roughly 50 clients offers a glimpse into the market. Continue reading Fake Twitter Accounts Boost Individuals and Trending Topics

Twitter has finally developed a more robust full-screen experience with its new app designed specifically for Android tablets. The app, introduced last Thursday, will initially work only with Samsung tablets, but will be made available for other Android tablets by the end of the year. Twitter has added some Samsung-specific innovations, including simultaneous multi-app views; a Twitter widget that delivers breaking news, sports, and photos; and the ability to annotate images in tweets. Continue reading Twitter Releases New Mobile App Designed for Android Tablets

Smartphones can collect massive amounts of personal information, such as where users go, what they buy, and when they go to sleep. But current Web browser tracking software has become less effective for ads and cannot follow users across their devices. Based on the shift toward mobile, tech and advertising companies are looking into new ways to track consumers on their tablets and phones, while targeting them with specialized ads across all devices. Continue reading Startups Create Advanced Tracking of Users Across Devices