On October 22, ETC@USC began a one-week student challenge on “The Future of Themed Experiences.” Leveraging the tools, techniques and resources of today and those that could emerge in the next few years, students were asked to come up with an original idea for an experience that: 1) has a specific location-based experience, and 2) extends the experience out into the real and virtual worlds before and after the person has the location-based experience. Eighteen 3-minute pitch videos were submitted and an esteemed panel of industry executives chose to reward five of them. All 18 videos with follow-up Q&A discussions are available online. Continue reading ETC@USC Student Challenge: Future of Themed Experiences

AMC Theatres is getting in on the growth in Zoom popularity by introducing two-way video-equipped rooms. Working with Zoom Video Communications, AMC will equip Zoom Rooms in 17 of its major markets’ theaters in 2023. “This combines the excellent experience of Zoom with the comfort and state-of-the-art sight and sound technology of AMC’s modern and centrally located theaters,” AMC said of the new alliance, which targets “companies and other entities with decentralized workforces and customer bases to bring people from different markets together for virtual and in-person events and meetings.” Continue reading AMC and Zoom to Offer Videoconferencing in Movie Theaters

Euromonitor International conducted a study in October on the rise of e-commerce during the COVID-19 pandemic and found that 74 percent of worldwide retail and consumer brand experts believe the trend will become permanent. The study projected that between 2020 and 2025 half of the absolute value growth for the global retail sector will be digital, equating to $1.4 trillion. Of that, the United States and China will be responsible for 55 percent of the value growth. Latin America also experienced significant e-commerce growth in 2020. Continue reading Forecast: Global E-Commerce to Reach $1.4 Trillion by 2025

Two Bit Circus is on track to open a “micro-amusement park” in a 40,000-square-foot space in downtown Los Angeles in September. Company chief executive Brent Bushnell and cofounder Eric Gradman said they plan to open more digital/physical arcades, potentially in shopping malls, in the future. The interactive playground has zones, “like an amusement park,” with a variety of different games in each one. The company, which was founded in 2012 and raised $15 million in 2017, will invite corporations to sponsor events there. Continue reading Two Bit Circus Brings Micro-Amusement Park to Los Angeles

Federal antitrust regulators approved Amazon’s acquisition of Whole Foods Market yesterday, shortly after Whole Foods shareholders voted to approve the deal. The $13.4 billion acquisition “will give Amazon a major brick-and-mortar presence with more than 460 stores in a huge retail category where success has eluded the company,” reports The New York Times. “Amazon has run an Internet grocery business, AmazonFresh, for a decade, but it accounts for less than a 2 percent share of total grocery spending in the United States.” The Federal Trade Commission concluded that the proposed merger would not harm competition. Continue reading FTC Approves Amazon’s Acquisition of Whole Foods Market