Menu

Super Bowl: CBS Sets New Records for Live Video Streams

By
February 7, 2013

CBS released numbers regarding how many viewers tuned into its Super Bowl XLVII coverage, noting that its live stream drew three million unique viewers — a 43 percent increase from last year’s game. “With so many fans watching the action via the Internet, CBS managed to whip up almost 10 million live video streams, which is more than a 100 percent uptick from the previous year,” reports Engadget. Continue reading Super Bowl: CBS Sets New Records for Live Video Streams

CBS Plans Week-Long Super Bowl Programming Across Platforms

By
December 11, 2012
  • In an effort to fully leverage the biggest ratings generator of the year, CBS plans to launch nearly a week’s worth of Super Bowl XLVII programming leading up to the February 3 game in New Orleans.
  • Multiplatform coverage and 15 different shows are planned across CBS News, CBS Sports Network, Showtime, syndication, daytime and late-night.
  • “If you have the biggest event on television, it’s important to maximize that value, not just for the sports division but for the rest of corporation as well,” says Sean McManus, chairman of CBS Sports.
  • “‘CBS This Morning’ will broadcast from New Orleans Thursday through Saturday,” notes The Hollywood Reporter. “‘The CBS Evening News’ with Scott Pelley and ‘CBS Evening News Saturday’ will broadcast from Jackson Square Friday and Saturday.”
  • Additionally, Super Bowl-related programming is planned for shows including “Face the Nation,” “The Talk,” “The Late Late Show,” “Inside the NFL,” “Lead Off,” “Rome” and others.
  • While McManus explained the push will be expensive, “he was quick to point out that CBS will make money on the game — which is nearly sold out of ad inventory at an average cost of $3.8 million for a 30-second spot — up from $3.5 million last year,” reports THR.
  • The Super Bowl has set new ratings records each of the last three years (last year drew more than 111 million viewers). “Of the five most-watched telecasts in TV history, four are Super Bowls,” according to the article.

ESPN: Monday Night Football Extension includes 3D Broadcast Rights

By
September 9, 2011
  • ESPN has announced an eight-year extension of “Monday Night Football” that includes 3D broadcast rights, expanded NFL studio programming, highlight rights for TV and ESPN.com, continued Spanish language rights, the Pro Bowl, the NFL Draft,  and rights to simulcast network coverage on tablet devices through the WatchESPN app.
  • The deal, which runs from 2014 to 2021, “should help quell ideas that ESPN 3D might be axed after its removal from U-verse,” suggests Engadget.
  • According to the press release: “The extensive package of NFL rights will fuel the continued growth of ESPN year-round, boosting its core television business while at the same time supporting the company’s ‘best available screen’ strategy with NFL programs on TV, online and on mobile devices via authentication and digital rights.”
  • The agreement will also lead to “Monday Night Football” celebrating its 50th anniversary season on ESPN in 2020.

Top Stories
More News