By
Rob ScottJune 12, 2013
According to CCS Insight’s new market forecast, more than 6.6 billion mobile phones will be in use worldwide by the end of 2017, and two-thirds of them are expected to be smartphones. Teamed with the growing adoption of tablets, by 2017 mobile devices are projected to outnumber people on the planet for the first time. Additionally, CCS predicts sales of 4G devices to grow tenfold between 2012 and 2017, to 650 million units. Continue reading Market Forecast: Mobile Devices to Outnumber People by 2017
According to Cisco’s new Visual Networking Index (VNI) forecast, online video is growing faster than any other type of consumer service, and within four years online video services will be more popular than social networks such as Facebook and Twitter. The report predicts that by 2017 there will be 3.6 billion global Internet users and 19 billion global networked devices. Additionally, the average broadband speed will increase by a factor of 3.5 to 39 Mbps. Continue reading Cisco Says Online Video to Outpace Social Networks by 2017
Google Chrome has the potential to follow mobile as a second significant disruption to computing. With Chrome, Google is making a move to dominate computing as an entry to a new app economy. Kevin C. Tofel, writing for GigaOM, suggests that within a year, many of us will be using a Chromebook — but not necessarily “Google-designed hardware; instead it will be on the Mac, Windows or Linux machine you have at that time.” Continue reading Disruption: Will Google Take Over the Desktop with Chrome?
According to the Leichtman Research Group, pay TV experienced a disappointing first quarter for 2013. Cable companies lost an estimated 263,735 subscribers, which may have been the result of an increase in cord-cutting. While satellite TV providers and phone companies offering television gained some subscribers, the numbers were lower than in previous first quarters. Further losses are anticipated for Q2. Continue reading Cord-Cutting: U.S. Pay TV Providers Lose Subscribers in Q1
As an April Fool’s Day joke, Google posted information about a new service called Google Nose, which supposedly provides consumers with olfactory experiences through their computers. While it may have been a joke, it’s not that far from potential reality. In fact, last December IBM revealed that technologies in development related to human senses were on the cusp of reality and could one day soon reach widespread adoption. Continue reading Google Nose May Have Been a Joke, But the Tech is Not
By
emeadowsMarch 28, 2013
Large media companies like Viacom are seeing financial growth coming from digital devices, on which consumers are accessing streaming services such as Netflix. While this seems like a win for Viacom, as it collects on money paid by Netflix for the right to provide shows it has already aired on traditional TV, it might also backfire as more users become accustomed to watching online rather than on television. Continue reading Making Netflix Deals: Does It Hurt Big Media Companies?
By
Rob ScottMarch 27, 2013
Business Insider deputy editor Nicholas Carlson admits that he did not plan on watching this year’s Academy Awards ceremony until he logged in to Twitter and read the many comments about the red carpet. He then tuned in, compelled to be a part of the ongoing conversation. Twitter believes that this type of response will allow the company “to get in on the $70+ billion that Nielsen says is spent on TV advertising in the U.S. every year.” Continue reading Social Second Screens: Twitter Wants in to TV Ad Business
By
Rob ScottMarch 22, 2013
Yesterday we posted findings of a Coca-Cola study, which concluded that online buzz did not have a measurable impact on short-term product sales. Response to the story, first published by Advertising Age and others, was met with a significant amount of online debate, which prompted a Coca-Cola exec to post that the finding can be viewed as accurate in isolation, but should not diminish the crucial role of social media across multiple screens. Continue reading Marketing Exec Defends the Crucial Role of Social Media
By
emeadowsMarch 21, 2013
A recent study by collaborative media platform Wikia, in association with market researcher Ipsos MediaCT, indicates that YouTube is among the most popular sites for the younger generation, known as “Generation Z.” The study surveyed 1,203 13-to-18-year-old participants about their Internet and social media habits. Not surprisingly, the findings also point out an increase in use of mobile devices throughout the day by the same age group. Continue reading Study Shows Teens More Connected, Shift in Social Habits
By
emeadowsMarch 20, 2013
About 10 years ago, a battle for control of the living room experience began to play out between various consumer electronics companies. That battle has since given way to a full-blown war for the consumer involving tech giants like Google, Amazon, Apple, Microsoft, Facebook, Samsung and LG. According to P.J. McNealy, founder of Digital World Research, the key to winning is control of the user interface on connected screens. Continue reading CE Companies Should Focus on Compelling User Interface
By
emeadowsMarch 19, 2013
Online video continues to rise in popularity and online video advertising rates are falling. Prices for ads on top-tier sites in 2012 last year were down by 10 percent from 2011, according to estimates from video-ad company BrightRoll. And of the 39 billion videos viewed online in December, only 23 percent carried video ads, according to comScore. While there’s room for ad growth, there may not be enough money to go around. Continue reading Not Enough Money to Go Around for Online Video Ads?
By
Rob ScottFebruary 11, 2013
BI Intelligence reviewed year-end data to identify anticipated trends in the mobile industry for the upcoming year. Research analyst Alex Cocotas published a slide deck for “The Year Ahead in Mobile,” which notes that more than 2.5 billion people were online by the end of 2012 (about 35 percent of the global population). Mobile currently accounts for 15 percent of worldwide Internet traffic, and is expected to top 25 percent by the end of 2013. Continue reading BI Forecast Predicts Mobile Growth, but Sees Changes Ahead
By
Rob ScottFebruary 7, 2013
Cisco predicts smartphones and tablets will account for three times more data consumption than desktops by 2017. The U.S. currently consumes significantly more data than any other nation — a trend Cisco expects to continue. However, consumers in Asia are expected to collectively pass North America. Cisco also predicts the average mobile user will consume 10 hours of video, 15 hours of audio, download 15 apps and take part in five video calls per month. Continue reading Cisco Forecast: Mobile Devices to Outnumber Humans by 2017