According to the Blu-ray Disc Association, the announcement of a next-generation Blu-ray Disc compatible with Ultra HD is imminent, putting to rest concerns of a potential 4K format war. During the IFA conference in Berlin, Marty Gordon, VP for Alliances & Communications at Philips and spokesman for the BDA, said that an announcement regarding an enhanced Blu-ray format involving a traditional-looking disc is expected in the near future. Continue reading IFA 2013: No 4K Format War Expected with Next-Gen Blu-ray