At the HPA Tech Retreat in Palm Desert, California (produced by the Hollywood Professional Association), a panel of industry professionals described the vicissitudes of mastering in an era of dozens of formats, standards and devices. The conversation quickly became interactive, with attendees asking questions that related to their work in the media & entertainment industry. One question, harkening back to the premium for producing and posting HD material when it first came on the scene, was about the additional costs of working with UHD and HDR. Continue reading HPA 2018: Mastering Features, Content in UHD, HDR & SDR

Warner Bros. exec Wendy Aylsworth has been selected by the Inter-Society for the Enhancement of Cinema Presentation to receive the prestigious Ken Mason Award, which recognizes those who have “made outstanding long-term contributions leading to the overall improvement of the motion picture experience.” Aylsworth, SVP of Technology for Warner Bros. Technical Operations, has been instrumental in steering industry standards for Digital Cinema. She will receive the award at an April 21st ceremony during CinemaCon in Las Vegas. Continue reading Wendy Aylsworth of Warner Bros. to Receive Ken Mason Award

Microsoft on Tuesday announced that it is joining Qualcomm and 50 other members of the nonprofit AllSeen Alliance to develop standards for an open source Internet of Things and help promote protocols for how smart devices will interact with each other. Meanwhile, competing companies reportedly have plans to unveil a rival standards consortium as early as next week. Current AllSeen Alliance members include major tech players such as Cisco, LG, Panasonic, Sharp and Technicolor. Continue reading IoT: Microsoft Joins the Qualcomm-Backed AllSeen Alliance

Key media organizations have announced the launch of the Joint Task Force on File Formats and Media Interoperability, which plans to work with manufacturers, broadcasters, ad agencies, standards organizations and trade associations to develop greater efficiencies and cost savings for the exchange of file-based content. The initial focus will be to collect and analyze requirements for a machine-generated and readable file interchange and delivery spec for the media industry. Continue reading Task Force on File Formats and Media Interoperability Launches