In his keynote address at Nvidia’s GPU Technology Conference, chief executive Jensen Huang demonstrated Omniverse, a virtual environment described as a “metaverse” for engineers, announcing an open beta. With Omniverse — which was inspired by the sci-fi concept of the metaverse — engineers can collaborate on and simulate designs in a photoreal 3D virtual environment. Nvidia has been providing early access to Omniverse for 18 months; it will be available for download this fall. Continue reading Nvidia Intros Open Beta of Its Omniverse Virtual Environment

Thirteen app developers including Basecamp, Epic, Match Group and Spotify formed the nonprofit Coalition for App Fairness to oppose some of the policies of Apple’s App Store and the Google Play Store. Coalition spokeswoman Sarah Maxwell said the impetus for forming the group was to recognize “we’re not alone in this, and maybe what we should do is advocate on behalf of everybody.” Apple and Google have been scrutinized by regulators in the U.S. and the European Union; the Justice Department is expected to file an antitrust suit against Google shortly.

Continue reading App Developers Team to Oppose Apple, Google Store Rules

The battle between Apple and Epic Games over the former’s commission fees for games sold in its App Store has heated up. Apple and Google both tossed Epic Games’ “Fortnite” from their app stores after Epic debuted an in-app payment system that prevented both companies from reaping 30 percent of customers’ spending. Epic Games filed a lawsuit, and Apple just filed a countersuit, accusing the software developer of “duplicity and greed” and asking a judge for punitive damages. Epic Games has seen its iOS- and Mac-based usership plunge. Continue reading Epic Games and Apple Continue Heated Feud Over App Fees

Nvidia debuted its 28-billion transistor Ampere-based 30 Series graphics chips for PC gamers, ideal for Microsoft and Sony’s next-generation consoles to unveil by the holidays. The 30 Series GeForce RTX chips (available September 17) are comprised of the RTX 3070 ($500), 3080 ($700), and 3090 ($1,500), with second generation RTX (real-time ray tracing graphics). According to chief executive Jensen Huang, there are “hundreds of RTX games” in development, joining “Minecraft,” “Control” and “Wolfenstein: Youngblood,” which already feature RTX. Continue reading Nvidia Debuts GeForce RTX Chip Series with Lower Latency

U.S. District Judge Yvonne Gonzalez Rogers ruled that Epic Games can maintain access to Apple’s Developer Tools but that its game “Fortnite” will stay out of its App Store. “Apple has chosen to act severely, and by doing so, has impacted non-parties, and a third-party developer ecosystem,” wrote the judge. Epic Games founder and chief executive Tim Sweeney is battling Apple and Google over their app store commissions. Apple’s response to the ruling was to state it looked “forward to making our case to the court in September.” Continue reading Epic Games Wins a Partial Victory in Legal Battle with Apple

The dispute between Apple and Epic Games over in-app payments has heated up, with the “Fortnite” game developer accusing Apple of threatening to remove it from the Apple Developer Program, thus blocking its access to iOS and macOS developer tools. Apple said it would do so by August 28 if Epic Games does not comply with its App Store rules. Epic has asked a federal judge to issue a stay, claiming the ban would cause “unquantifiable and irreparable” damage to the company and its 350 million registered players. Continue reading Epic Requests Stay of Its Ban From Apple Developer Program

In an ongoing dispute over Apple’s 30 percent commissions in its App Store, Epic Games, maker of “Fortnite,” threw down the gauntlet by openly encouraging players to pay the company directly, rather than through Apple and Google’s app stores. But within hours of the announcement, Apple removed “Fortnite” from its App Store, noting Epic’s “express intent of violating App Store guidelines.” Google also pulled the game from its Play Store. Epic Games responded by suing the two tech giants in federal court, claiming antitrust violations. Continue reading App Store Battle: Epic Sues Apple, Google for Pulling ‘Fortnite’

As an experiment, some advertisers are placing TV ads in video games with the aim of reaching a younger demographic less likely to watch traditional television. Ad tech firm Simulmedia is running the tests, such as enabling the Turner division of AT&T’s WarnerMedia to run ads promoting Turner properties — the animated “Rick and Morty,” sci-fi series “Snowpiercer” and celebrity golf show “The Match” — within Electronic Arts’ “UFC 3” fighting game. That was followed by Experian testing an ad for Experian Boost within the same game. Continue reading Brands Experiment with Placing Ads in Console Video Games

During the COVID-19 pandemic, video game platforms have transformed into virtual entertainment sites. Online game platform Roblox recently hosted a benefit concert featuring Lady Gaga and Paul McCartney, and online game “Fortnite” ran a trailer for director Christopher Nolan’s upcoming feature “Tenet” and Quibi video clips. It also added a socializing space, launching it with a party at which EDM stars deadmau5, Steve Aoki and Dillon Francis performed. Most recently, also on “Fortnite,” DJ Diplo debuted his latest album in a live performance. Continue reading Video Game Platforms Turn Into Venues for Concerts, Movies

Epic Games showcased Unreal Engine 5, with its heightened ability to generate realistic graphics in real time on next-generation game platforms from PlayStation 5 to smartphones. Epic Games chief executive Tim Sweeney stated that Unreal Engine 5, which will roll out in 2021, will offer “a real generational leap in new features … [and] will be a straightforward upgrade for anyone working with Unreal Engine 4.” Epic Games also worked closely with Sony so its games can “take full advantage” of the new engine. Continue reading Epic Games Intros Unreal Engine 5 with Dynamic Rendering

According to Newzoo, in 2020 the globe’s 2.7 billion gamers will spend $159.3 billion on mobile, PC and console games, representing 9.3 percent growth from 2019. The game market is on track to exceed $200.8 billion in revenue by 2023, with growth of 8.3 percent per year. The COVID-19 shutdown and the release of new consoles by the end of the year are the biggest contributing factors to growth. Some game developers also note that, during the pandemic, older players of casual games are reactivating accounts. Continue reading Mobile, PC and Console Gaming Skyrocket During Pandemic

Video-game competitions are filling the void for many viewers who would ordinarily watch major professional sports. But even as traditional sports have had to go on hiatus, eSports leagues have also had to adapt and emphasize their “digital-first” nature. Every major eSports league, including the League of Legends Championship Series (LCS), Call of Duty League (CDL), Overwatch League and ESL Pro League among others, have moved their competitions entirely online. Meanwhile, FOX Sports recently teamed with NASCAR for virtual racing and aired the celebrity Madden NFL Invitational tournament on Sunday. Continue reading Even eSports Leagues Adapt to Online During the Pandemic

In the wake of the coronavirus and subsequent school closures and remote working policies, more Americans are gaming than ever before. According to third-party database SteamDB, Steam — the most popular PC gaming marketplace — drew a record-breaking 20,313,451 concurrent users. The top game was “Counter-Strike: Global Offensive,” released by Valve in 2012, which broke its own peak numbers on Sunday with 1,023,2290 concurrent players. Verizon also reported that game traffic soared 75 percent from the previous week. Continue reading Video Game Usage Soaring as People Are Confined to Home

In 2016, Frederic Descamps and Jordan Maynard formed Manticore Games to build real-time experiences, adding a tool to quickly test out ideas and insert them into a game and enabling gamers to easily customize the experience with new items. Now they’ve turned those intuitive tools into a service, dubbed Core, currently in closed alpha testing. An open alpha test is expected “in the near future.” As a game creation tool and eventual marketplace, Core is intended to democratize game development. Continue reading Manticore Games Launches Alpha Test for Development Tools

ETC’s immersive media head Phil Lelyveld presented a session describing the organization’s third Immersive Media Challenge — this one with a 5G twist. “The challenge is to ask students and recent graduates to come up with an idea for an engaging experience that is impossible to build now that should be possible to build in three to five years,” he said. “It’s not a hackathon. If you can build it in three to five years, you should probably start building it now. If it’s longer than five years, it’s Fantasyland.” Continue reading HPA Tech Retreat: ETC Immersive Media Challenge Explained