Watch brand Diesel continues its exploration of Web3 and the metaverse with its new Vert line, a collaboration with Fossil dropping November 2. The “narrative-driven brand experience” for Vert centers on a game-like digital adventure called “the Vert Metamorph Experience” that that can be explored online and instore through November 17. The Metamorph virtual world is inspired by Vert design details resulting in an environment both organic and futuristic. There, visitors will try to advance through challenges as an NFT-minted “A:VERT:AR” trying to reactivate time in land where it has stopped. Continue reading Diesel Vert Watch Debut Powered by Web3 Promo with NFTs

Twitter is expanding its online shopping initiatives with features including “Product Drops,” which allow e-commerce merchants to tease upcoming availabilities. “People come to Twitter to talk about products and product drops every day. And merchants have long been dropping products on Twitter without any native product support,” Twitter explained. Product Drops connects the two. Participating merchants can add a “Remind Me” button on upcoming product tweets. Users who tap it receive in-app notifications around the drop that connects to a “shop on website” button, while clicking the tweet itself opens a product page with pricing and details. Continue reading Twitter Expands Its E-Commerce Efforts with ‘Product Drops’

With Google’s streamlined Android Wear 2.0 on two new LG watches, starting at $250, and Samsung’s $300 Gear S3 smartwatch, fans of the Android operating system finally have some good smartwatch choices that even offer Google Assistant. Meanwhile, Apple is still the giant in the smartwatch market, cornering an estimated 80 percent of smartwatch sales last quarter. Although Apple didn’t release specific figures, it says its smartwatch “hit record numbers” in units and revenue during the recent holiday season. Continue reading Android Wear 2.0 Comes to Smartwatches, Apple On the Rise

Some traditional watch companies are taking a different approach to the wearables market than the tech companies that have joined the competition in recent years. Instead of manufacturing smartwatches with all of the bells and whistles of today’s smartphones, traditional watchmakers like Fossil are making wearables that look more like traditional analog watches. These devices only have basic fitness tracking and notification features, but they may be the key to helping wearables go mainstream. Continue reading Fossil’s New Smartwatches Mimic Design of Analog Watches

The Apple Watch is leading the pack in smartwatch sales. Last year, it captured 52 percent of market share in the 8 months since its April debut. Android Wear, the smartwatch platform behind wearables from Huawei, Motorola, Fossil, Asus and Sony, followed with less than 10 percent of market share. Apple’s domination is making investors reluctant to believe that other companies like Fitbit can compete. While Juniper Research data places Apple on top, the market is still relatively new and a lot could change in the next couple of years. Continue reading Apple Claims Early Lead in the Emerging Smartwatch Market

The first Android Wear smartwatches will enter the market next week. The Samsung Gear Live and the LG G Watch will both run Google’s Android Wear operating system, which requires an Android smartphone with the companion app to work. Users with an Android Wear smartwatch can check their smartphone’s notifications from a quick look at their wrist. The most notable feature of the new software is Google Now, an online personal assistant. Continue reading Android Wear Is Promising Software for the Future of Watches

The Smithsonian has launched an online collection called the Smithsonian X 3D. The site includes a browser-based 3D viewer that allows users to experience objects that have been scanned, such as artifacts and fossils, up close. In addition, users can download related files in order to print models using their own 3D printer. The project supports 19 museums, 9 research centers and the National Zoo in its goal to expand Smithsonian digital assets. Continue reading Smithsonian X 3D Collection Brings Historical Objects to Life