During his keynote address at international television market MIPCOM on Monday, Maker Studios CEO Ynon Kreiz suggested that the future of TV would be short-form content. Kreiz believes that linear television is over for the 12-to-24-year-olds of the millennial generation, a valuable group to the advertising industry. He said that Maker Studios is ideally positioned to leverage this demographic with its user-generated, short-form video content since two-thirds of its 550 million users are millennials. Continue reading MIPCOM: Maker Studios CEO Discusses Shift to Short Videos

French telecommunications company Iliad has ended its pursuit of American wireless provider T-Mobile US. While T-Mobile was in talks about a merger with Sprint to launch a more competitive rival to AT&T and Verizon Wireless, Iliad was ambitiously attempting to buy control of T-Mobile for $15 billion (an offer worth nearly as much as its own market value). Yesterday, Iliad issued a statement that it was ending its efforts, despite having increased the proposed acquisition stake and price. Continue reading France’s Iliad Concludes its Ambitious Pursuit of T-Mobile US

MTV and GE are among the brands that have turned to 23-year old Jerome Jarre and his popular Vine videos and Snapchat messages that reach millions (his Vine account alone touts 7.2 million followers). Brands pay up to $25,000 for his Vines and $35,000 for a single Snapchat message. Jarre’s marketing firm, GrapeStory is helping to shape the contagious appeal of short form media. And his star status is going mainstream. Celebrities such as Robert De Niro, Ashton Kutcher and Aaron Paul have appeared in his Vines. Continue reading Short Form: Brands Enlist Jerome Jarre for Social Advertising

Deezer, a French subscription service available in 180 countries, announced its plans for availability in the U.S. In a partnership with Sonos, the company plans for a high-fidelity version called Deezer Elite. Deezer reaches five million paying subscribers in a model similar to Spotify, Rhapsody and Beats Music. However, Deezer plans to offer songs at a faster bit rate in order to create smaller file sizes for computer storing and transferring, and in the process attract a more affluent group of audiophiles.  Continue reading Deezer Plans to Bring High-Fidelity Elite Music Service to U.S.

Yesterday we reported that Netflix is expanding into six European markets this month, the company has greenlit its first original series to be produced in France, and CEO Reed Hastings suggested they would produce something in Germany in the future. Netflix is in the news again after it signed a deal with Warner Bros. Worldwide Television Distribution for “Gotham,” the upcoming series from Fox. The agreement could mark the first SVOD deal for a broadcast series made prior to its premiere. Continue reading Netflix Acquires Rights to Upcoming “Gotham” in SVOD First

Netflix is making content announcements and pledges ahead of its push into mainland Europe this month. The service has greenlit “Marseille,” its first original series based and produced in France, which the company expects will become one of its biggest new markets. The series is scheduled to begin shooting early in 2015 and will debut on Netflix later in the year. In addition, CEO Reed Hastings told German news magazine Der Spiegel that Netflix would “certainly” produce something in Germany in the future. Continue reading Netflix Expands to European Markets, Promises New Content

At the Gamescom conference in Germany on Tuesday, Microsoft introduced several Xbox One console updates. First, a media player app is expected to allow users to load over 30 different file formats to the Xbox One via a device connected by USB. The company is also working with certain countries to provide facilitated and cheaper mainstream broadcast television content access. In addition, Microsoft plans to launch the Xbox One Digital TV Tuner in October. Continue reading Xbox One Updates Include Support for Multiple File Formats

Facing opposition from regulators, Sprint has opted to bow out of its pursuit of T-Mobile. The deal would have valued T-Mobile at $32 billion and provided a stronger rival to Verizon and AT&T. Sprint, the country’s third largest wireless carrier, will now have to rebuild its declining subscriber base on its own, and is currently testing new price plans. The company also decided during a board meeting yesterday to replace CEO Dan Hesse with billionaire entrepreneur Marcelo Claure. Continue reading Sprint Ends Pursuit of T-Mobile, Plans to Replace Chief Exec

With two million paid subscribers, Rhapsody International says it is the clear number two streaming music service, behind Spotify. The parent company of Rhapsody and Napster points to international expansion and carrier partnerships as reasons for its success. The services also use locations to help identify artist preferences, boosting international popularity. Through joint ventures, the company hopes to continue growing its audience, despite Spotify’s popularity. Continue reading Rhapsody Expanding Music Services with Carrier Partnerships

Netflix reported second quarter earnings higher than analysts’ estimates, and announced that original series “Orange Is the New Black” helped lift its number of subscribers past 50 million. Net income more than doubled to $71 million, while sales grew 25 percent. Netflix added 570,000 domestic streaming customers, bringing its U.S. total to 36.2 million. During the quarter, the company raised fees $1 to $2 a month for new customers of its online service to help finance original content. Continue reading Netflix Reports Strong Q2 Earnings, Unveils International Plans

Toy maker Hasbro and 3D printing service Shapeways have teamed up to bring the power of toy design to the hands of consumers. The two companies launched the SuperFanArt site for My Little Pony toys. Users can create, share and even sell their pony designs through the Shapeways’ marketplace. The first 3D printed My Little Pony toys will be shown at Comic-Con this week. Hasbro plans to add more of its brands to the SuperFanArt site later in the year. Continue reading New Hasbro Site Turns Amateur Creations into 3D Printed Toys

Journalist and ETCentric contributor Adrian Pennington forwarded us news that the LiveSphere 360-degree broadcast video application, which is presently under development in France and is at least a year from a commercial product, was tested during the recent Roland-Garros tennis tournament. LiveSphere is being developed by compression specialist ATEME in partnership with Kolor, maker of photo and video stitching software, and mobile interaction expert Finwe. Continue reading LiveSphere: 360-Degree Immersive Broadcast Video Platform

Late last week, Google added new payment options to the Google Play Store, including the ability to use PayPal for the purchase of apps, music and movies. Paypal can now be used as a payment method for Google’s virtual storefront in 12 countries including the U.S. While this is the first time Google has offered the PayPal option (Microsoft’s Windows Phone Store has featured the option since its inception), the payment method can only be used for digital content, which excludes devices or accessories. Continue reading PayPal Can Now Be Used for Purchases in Google Play Store

Music-identification app Shazam has landed investments from the industry’s biggest record labels, including Warner Music Group, Universal Music Group and Sony Music Entertainment. London-based Shazam’s most recent valuation was $500 million. Its value for the labels involves its potential as a marketing partner. Not only does the app enable users to identify music playing on the radio or TV, but it lets them share a song’s name via social media, download it from iTunes, or stream it via services such as Spotify. Continue reading Major Record Companies Invest $3M Each in Shazam Music App

Twitter has acquired two TV analytics companies as part of its effort to become a stronger social complement to television viewing. French company Mesagraph and U.K.-based SecondSync will become part of Twitter’s London office. Twitter also announced it will be expanding its partnership with Kantar Media, and is hoping to extend its Twitter TV ratings system into Europe. To compete in the social TV space, Facebook has teamed with TV networks to initiate live updates during broadcasts, a practice popular with Twitter. Continue reading Social TV: Twitter Purchases Two Analytics Firms in Europe