Personal data is fueling a $455.3 billion online advertising market, and a crop of new startups wants consumers whose information creates the value to get a piece of that action. Among the startups are Brave Software, Tapestri, Reklaim and Streamlytics. Now real estate billionaire Frank McCourt has committed $250 million to fund Project Liberty, which he hopes will restyle the web as a platform owned by the public. Of that amount, McCourt — former owner of the L.A. Dodgers — earmarked $25 million to create a decentralized social networking protocol that aims to reinvent the model for consumer data governance online. Continue reading Startups Want Consumers to Be Paid for Their Personal Data