The eSports category, competitive gaming, is poised to skyrocket in popularity in the U.S., says a Frank N. Magid Associates report. Long popular in Asia, eSports has grown 100 percent in the last two years in the U.S. Of the 70 percent of Americans, aged 8 to 64 years old who play some kind of game, nine percent watched or attended an eSports event in 2013, a figure now grown to 18 percent. Games that fill arenas with fans include “League of Legends,” “Dota 2,” “Counter-Strike: Global Offensive” and “Hearthstone.” Continue reading Investors Are Drawn to eSports as Popularity Doubles in U.S.

A new report from Frank N. Magid Associates indicates that Facebook’s popularity with teenagers is continuing its decline. According to the study, Facebook usage by 13- to 17-year-old Americans engaged in social media dropped from 95 percent in 2012 to 94 percent in 2013, and 88 percent this year. During the same time frame, Twitter and various messaging apps experienced an increase in popularity with teenagers. In addition, only 9 percent of respondents described Facebook as “safe” or “trustworthy.” Continue reading Survey Shows Teens Continuing to Lose Interest in Facebook

In attempt to bring new ideas to the table, NBCUniversal invited 300 developers, marketers and designers to partake in a weekend long hackathon to help the media company address some of its most common challenges when it comes issues such as movie releases and television audience retention. While the hackathon offered $25,000 in cash prizes, it was also an opportunity for attendees to access tools for building software applications and NBCUniversal to recruit future employees. Continue reading NBCUniversal Hosts Hackathons to Meet Industry Challenges

YouTube is now considered by many consumers to be the leading online resource for watching TV shows. According to research from Frank N. Magid Associates, which polled 2,400 people about online sources they use to watch shows, 38 percent of respondents pointed to YouTube. Netflix held second at 33 percent, followed by Hulu at 17 percent and Amazon Prime Instant Video at 14 percent. The study learned that the number of people who watch video online daily has increased 10 points to 32 percent in two years. Continue reading Growing Number of Viewers Turn to YouTube for TV and Movies