Amazon created features — such as searching by star ratings or browsing best-selling products — to help consumers navigate “choice overloads” when selecting among thousands of similar products in any given category. The online shopping behemoth also offers “Amazon’s Choice,” which it says is given to “highly rated, well-priced products available to ship immediately.” Amazon will not reveal if a human or an algorithm is making these choices but, given the massive number of products, the latter is more likely. The company did reveal, however, that it recently began adding recommendations from outside publications. Continue reading Amazon Adds Human Touch to Its Recommendation Model