Since Jimmy Iovine came to Apple in 2014 to revivify Apple Music, the company spent $3 billion to buy Iovine and Dr. Dre’s streaming and headphones company, and doubled its subscriber base from 10 million to 20 million users by 2016. Each user pays a base fee of $10/month. The leap upward is impressive, but the total number of subscribers is still much less than the subscriber bases at Spotify, YouTube and Pandora, all of which offer free, ad-supported versions of their streaming services. Continue reading How Apple Music Differentiates Itself in a Competitive Market

Baseline Study, an ambitious Google project, plans to determine the fullest picture yet of a healthy human being. Andrew Conrad, a molecular biologist who joined the Google X research arm in 2013, is running the project along with his team of experts. The study will collect the anonymous genetic and molecular information of 175 different people, expanding to thousands more in the future. In the long run, Google X hopes to detect fatal illnesses in their early stages. Continue reading Google’s Baseline Study Aims to Spot Diseases in Early Stages

Evernote CEO Phil Libin believes that as wearable electronics supplant smartphones, apps and ads will increasingly feel out of place. Speaking at the MIT Technology Review Digital Summit, Libin noted that the convenience of wearables such as Google Glass or a smartwatch will rely on the instant delivery of information. Firing up an app or waiting on an ad would likely alienate users. Libin predicts that users will prefer ambient services that run in the background and move forward as needed. Continue reading Evernote CEO Says No Future for Apps and Ads with Wearables

Neil Hunt, Netflix’s chief product officer, announced several of Netflix’s predictions for the future of TV at New York City’s Internet Week conference. He said the company is perfecting its personalization technology so that Netflix will know exactly what you want to watch, and will give you one or two suggestions rather than an endless grid of movies and shows. The vision also includes elimination of the commercial, more smart TVs, and maybe even live sports on Netflix. Continue reading Focus on Personalization: The Netflix Vision for Internet TV

Adventr has launched a new drag & drop editing platform that allows users to create interactive videos. The New York City-based startup is backed by musician John Legend, and was founded by Devo Harris, better known as Grammy-winning producer and songwriter Devo Springsteen. The service essentially works by overlaying graphics on video, and giving users multiple choices. Adventr also allows users to share their videos on Twitter, Facebook, and any website that supports the VPAID format. Continue reading New Startup Adventr Will Help You Easily Make Interactive Videos

More than twenty tech companies and civil liberties groups have started a coalition to fight the National Security Agency’s mass Internet surveillance programs. On June 5, these groups will participate in a “Reset the Net” day of action by posting the campaign’s splash screen on websites and mobile apps. The coalition is distributing free privacy protection software tools to users and calling on developers to add NSA resistant features to sites and apps. Continue reading Reset the Net: Campaign Opposes Mass Internet Surveillance

Samsung opened its Samsung Innovation Museum at the company’s headquarters in South Korea this month. The museum features some of the most iconic inventions of the modern era, including Samsung TVs, smartphones and semiconductors. The creation of the museum is an effort by Samsung to escape its image as a “fast follower,” and showcase itself as an innovator. The five-story museum occupies about 118,000 square feet. It comes as Samsung goes up against Apple again in patent court.  Continue reading Samsung Opens Five-Story Innovation Museum in South Korea

Amazon pioneered the idea of cloud services that allow individuals to build websites and other apps without using their own hardware. Google has also offered these services, but is repositioning itself to create a larger business out of cloud services. The IT market that spans hardware and software used to operate businesses is worth $600 billion, and cloud services have the potential to take a major share. Google is hoping to make its cloud service business even larger than its enormous ad business. Continue reading Google Aims to Steal Cloud Services Top Spot from Amazon

Oculus Rift, the virtual technology headset created by 21-year old Palmer Luckey, has developed quite a loyal fan base in a short amount of time. When Oculus VR was acquired by Facebook for $2 billion this week, gamers and developers responded with mixed reviews, many disappointed and critical of the move. Luckey responded on Reddit by explaining that he was also skeptical of a Facebook deal at first, but now believes the social giant could help bring virtual reality to the masses. Continue reading Oculus VR: Palmer Luckey Answers Angry Gamers on Reddit

Disney has launched the Future Internet Games Contest with Scotland’s Abertay University in an attempt to find games that blend physical and digital worlds. The contest revolves around three key areas. The first involves consumer products, which includes games based on fashion, toys, etc. The second area is location-based installations that intend to engage visitors with real world objects. The third is citywide games that encourage a large quantity of players to engage with the game in an urban environment. Continue reading Future Internet Games: Disney Teams with Abertay University

ETCentric member and contributor Adrian Pennington recently posted an interesting perspective on the direction of visual effects in TV production, including an interview with Adobe’s Steve Forde. “While the feature film visual effects business is in flux, the TV VFX business is thriving by delivering creativity to tight timescales on a budget,” writes Adrian. “Indeed the future of all VFX production could be modeled on the workflows built to support CGI-intensive series like ‘Game of Thrones’ and ‘Doctor Who.'” Continue reading Will the Future of Visual Effects be Modeled on TV Production?

A new Glassware app called Preview allows Google Glass users to view a movie’s trailer just by looking at a movie poster. After the app is manually installed, if a Glass wearer looks at a poster, the film’s preview will automatically play from YouTube. The app was created by Takahiro Horikawa, who debuted the software in January, and has been making minor fixes since then. The idea behind the app is to allow users to go to a movie theater, view trailers, and then decide which film to see. Continue reading Glassware App Plays Trailers When You Look at Movie Posters

Evan Williams, co-founder of Twitter and Blogger, is launching a startup called Medium to improve the way people write and collaborate online. The goal is to find a balance between traditional journalism, where professional editors help reporters publish articles, and modern journalism, where anyone can post anything online. Williams hopes to tackle the massive amount of articles and posts currently online, which makes it challenging for readers to decipher which information is important and accurate. Continue reading Ev Williams Reimagines Online Writing with Launch of Medium

The Institute of Electrical and Electronics Engineers (IEEE) suggests that 85 percent of tasks in an average person’s daily life will include game elements by 2020. Gamification is already being integrated into social media, data collection, the healthcare industry and more. Social media sites including Foursquare, Yelp and Facebook are incorporating game and reward features. For example, they encourage users to check into restaurants by rewarding them with badges and titles, such as “mayor” of a restaurant. Continue reading IEEE Predicts That Our Daily Lives Will Be Gamified by 2020

In a few years’ time, apps will become one of the most popular tools among consumers around the world for computing. Research group Gartner predicts that by 2017, mobile apps will be downloaded more than 268 billion times and that each individual user will provide data to more than 100 apps daily. This usage is estimated to generate about $77 billion in global revenue. And by 2015, cognizant computing will be key to enabling smart home functions. Continue reading Gartner Predicts Future of Mobile Apps, Cognizant Computing