Gen Z users are embracing Apple mobile in a big way, accounting for 34 percent of iPhone users as compared to 10 percent of Samsung users, according to adtech data firm Attain. The imbalance is creating a peer pressure dynamic where younger users around the globe reportedly feel social stigma if they lack Apple’s must-have devices. While Samsung still has a lead in the worldwide global smartphone market, the company is feeling pressure to get hip quick. In addition to the overall iPhone design, fans cite the cameras and AirDrop photo-sharing features as major selling points. Continue reading Gen Z Shifting the Global Smartphone Dynamic Toward Apple

During Samsung’s Galaxy Unpacked event in San Francisco, the company introduced its $1,200 Galaxy S23 Ultra smartphone, featuring a 200-megapixel camera sensor, an updated form factor, a Snapdragon 8 Gen 2 processor, and major jump in storage. Samsung also announced updated Galaxy S23 and S23 Plus models with the same floating camera design of the S23 Ultra and pricing that matches last year’s offerings. The company’s new Galaxy Book3 Ultra laptop touts a 16-inch, 120Hz OLED screen and offers an Intel H-Series Core i7 or Core i9 processor and an Nvidia RTX 4050 or 4070 GPU. The Book3 line features Samsung’s Dynamic AMOLED 2X display and an Nvidia RTX 3070 GPU. Continue reading Samsung Unveils Smartphones, Laptops at Unpacked Event

What some call “Apple’s unchecked dominance” in mobile phones may get a real challenge from Samsung’s upcoming Galaxy S23 Ultra, expected to hit the market in Q1. The new model will be powered by Qualcomm’s Snapdragon 8 Gen 2 chips, which benchmarks have shown to be fast approaching the performance of Apple’s A16 Bionic. There is also a rumor that Samsung may take a page from Google and Apple and begin designing bespoke phone chips. Samsung already has a chip foundry, but it is independent of the company’s mobile unit, a Switzerland for its diversity of phone customers. Continue reading Samsung to Take on Apple with Upcoming Galaxy S23 Ultra