Executives at American Express are targeting millennials with a new sponsorship program that includes prepaid debit cards featuring images from the popular online video game “League of Legends” by Riot Games. Tomorrow, the company will announce a program through which users will receive 1,000 points when they sign up for the card and another 1,000 points when they load $20 onto the card. Additional points can be earned with purchases and when the card is linked to a direct deposit account. Continue reading AmEx Debit Cards to Feature Images from Online Video Game

Video game “re-stream” is a popular video genre on YouTube where gamers post recorded video of their gameplay, sometimes accompanied by voice-over commentary. One of the most popular channels is Machinima, which is looking to transform itself from a YouTube channel with billions of monthly views to a real media company. It may be the future of television, so long as Machinima, and others like it, can overcome copyright issues and create a sustainable model. Continue reading Machinima Looks to Turn Game Re-Streams into Big Business

As part of the grand opening of the Interactive Media building at the USC School of Cinematic Arts, filmmakers George Lucas and Steven Spielberg spoke on a panel regarding the future of entertainment. During the discussion, the inevitable landscape of entertainment media was characterized as grim for the majors with rising movie ticket prices and theatrical releases becoming a niche market, as content continues its vast migration to online video-on-demand. Continue reading Industry Vets See Big Future for VOD, Problems for Studios