On the heels of an announcement that Fitbit has partnered with fashion designer Tory Burch for a range of high-fashion wearables, Fitbit co-founder and CEO James Park spoke to CES attendees about what else is new for the pioneering fitness activity tracker. “Android compatibility is important for us,” said Park. “We’ve worked with Samsung and expanded to 12 more devices. Motion Tracker is a new feature of our iPhone app that gives people an introductory experience to fitness tracking.” Continue reading A Conversation with Fitbit CEO and Co-Founder James Park

Netflix has launched a new recommendation service called “Max” that chats with users and plays amusing games to help viewers discover new TV shows and movies. The games center on genres and actors to help gauge user preferences. Available only on the PlayStation 3 for now, the Netflix blog reports that Max will be available for other devices in the future, with the iPad version expected next. According to Netflix, Max is “rumored to be the child of Siri and HAL 9000.” Continue reading Gamification: Max Wants to be Your Personal Netflix Host

We recently reported that networks such as ABC, TBS and TNT will be offering new apps that reflect the multi-platform TV Everywhere strategy so prevalent at last week’s Upfronts in New York. USA Network is making a similar move with its “screen unification strategy” that synchronizes the viewing experience across TV, online and mobile. USA, which unveiled its plans on Thursday, will begin rolling out the new initiative in early June. Continue reading Upfronts: USA Network Unveils Screen Unification Strategy

According to M2 Research, companies will be spending around $2 billion on gamification services by 2015. “By that same point, Gartner Group’s Brian Burke forecasts that 70 percent of the Global 2000 will employ gamification techniques, but that 80 percent of those projects will fail unless they’re designed thoughtfully,” writes GigaOM. Continue reading Five Ways Big Companies are Effectively Using Gamification