Madison Avenue continues to scale in the metaverse, which is experiencing a land-grab for the best storefronts as brands like Gap and Nike unveil digital-only versions of their goods competing against — and sometimes collaborating with — digital-first brands like sneaker maker RTFKT and fashion house Fabrikant. Mobile game destination The Sandbox has already sold more than 70 percent of its “land” to businesses including cryptocurrency exchange Binance and video-game maker Atari. Even traditionalists like NASCAR and JPMorgan Chase are pitching virtual tents. The bank has signed a lease in Decentraland, a 3D online world. Continue reading Major Brands Are Starting to Experiment with the Metaverse

Meta Platforms announced new features for Reels on Facebook and Instagram, including the ability to import audio, new templates to assist in video creation, a Suggested Reels feature, the ability to generate short-form Reels directly from Live content, upcoming editing and scheduling tools and more. These updates — in addition to a Sound Sync feature for Facebook Reels and Instagram Reels of up to 90-seconds — should help Meta keep up with ByteDance’s TikTok on the social media front, even as it has one foot planted in the metaverse. Continue reading Meta Takes on TikTok with Updated Video Features for Reels

Amazon is combatting inventory shortages with a new invite-based ordering protocol for high-demand products, starting with U.S. fulfillment of the Sony PlayStation 5 game console, followed by Microsoft’s Xbox Series X. The idea is to prevent hoarding by “scalpers” who program bots to buy in quantity then resell the items at significant markup. Participation does not require Prime membership, merely a request for the invitation. Amazon plans to roll the program out to more countries as it strives to ensure a positive shopping experience for individual customers and households. Continue reading Amazon Intros Invite-Based Ordering for High-Demand Items

TikTok is looking to take on Amazon’s Twitch, launching a subscription tier on TikTok Live that offers fans special access to content from their favorite creators for a monthly fee. Currently in beta, access to the new program is at the moment by invitation only, though the company says it will be rolling it out more broadly in the coming weeks. The Live Subscription monetization program is designed to let people “show their appreciation for their favorite Live creators,” TikTok says. Participants will get profile badges, custom emotes and private chat. Continue reading TikTok Rolls Out a Subscription Tier for the App’s Live Feature

After purchasing Bungie for $3.6 billion in February, Sony Interactive Entertainment is aiming to grow its live gaming services from one to 12 by the end of 2025. SIE president and CEO Jim Ryan detailed a plan to funnel 49 percent of the company’s PlayStation Studios development budget into live games this year, increasing the number to 55 percent by 2025. Sony wants to move to a model of launching and continually updating online franchises, much like Epic Games has done with “Fortnite” or Bungie with “Destiny.” SIE didn’t specify which titles would be part of its new live game network. Continue reading Sony Uses Bungie to Expand Presence in Live Service Gaming

Samsung’s groundbreaking Odyssey Neo G8 gaming monitor will be released in the U.S. in June priced at $1,499. With a 240Hz refresh rate, the monitor is well above the usual 144Hz standard. Samsung announced the Odyssey Neo G8 at CES 2022, revealing that the gaming monitor would offer 4K picture quality on a 31.5-inch Quantum Mini LED panel arced at a 1000R curve. New details have emerged for the DisplayHDR 1000 certified monitor, including 1,196 individual backlight zones resulting in a dynamic contrast ratio of 1,000,000:1 and 4,096 steps for brightness control. Continue reading Groundbreaking Samsung Game Monitor Hits Shelves in June

Activision Blizzard has become the first major North American video game company where workers have voted to form a union, the Game Workers Alliance. The vote, which took place over the last few weeks, passed 19 to 3, affecting 28 quality-assurance employees at the company’s Wisconsin-based Raven Software subsidiary, which works on “Call of Duty” game development. Results were tabulated by the National Labor Relations Board on Monday. Activision has a week to lodge formal objections. The Communications Workers of America says it hopes the development “serves as inspiration for the growing movement of workers organizing at video game studios.” Continue reading Unions a Gaming Hot Button as Activision Blizzard Organizes

TikTok plans a gaming ramp-up and is adding a variety of improvements to enhance the platform and improve revenue. At present, gaming is extremely limited on TikTok, but the company is reportedly conducting tests in Vietnam preparatory to a big gaming push. TikTok is also introducing “Branded Mission” to connect creators with brands for possible remuneration. And, after years of controversy over attribution, TikTok is launching a button that lets creators add credits for their inspiration as part of the publishing process, tagging others upon whose work theirs is built. Continue reading TikTok Debuts Creator Crediting, Explores Adding Minigames

Chinese tech and entertainment conglomerate Tencent Holdings posted a 23 percent first quarter profit decline on earnings that inched up only 0.1 percent, its worst results since publicly listing on the Hong Kong Stock Exchange in 2004. China’s COVID-19 resurgence and the ensuing regulatory crackdown of the past year were cited as factors. The world’s largest video game developer said that it is refocusing on quality product as Beijing telegraphs it will limit the number of titles release in the coming months. Authorities suspended video game licenses and put time restrictions on game streaming in an effort to protect the nation’s youth. Continue reading Tencent Reports a Significant Profit Decline on Flat Revenues

Amazon and Peacock both showcased virtual product placement tech solutions at the NewFronts, demonstrating how marketers can substitute new brands into previously produced material. Currently in beta, Amazon’s new VPP tool lends immediacy to marketing decisions that were once locked months, if not years, in advance, placing products directly into existing content streams from Amazon Prime Video and the company’s Freevee streaming service. Peacock takes a slightly different approach with “In-Scene,” which identifies in-show opportunities for message-freshening during post. Both developments tap artificial intelligence to improve on past practices. Continue reading NewFronts: Amazon, Peacock Demo Product Placement Tech

After months of negotiations, Electronic Arts’s EA Sports and the FIFA World Cup governing body are parting ways after nearly three successful decades of game collaboration that generated tens of billions of dollars in revenue and helped popularize professional soccer around the world. Having decided not to renew the partnership with a new contract, the parties have agreed to extend the existing contract — which was to end in December after the World Cup in Qatar — through the summer of 2023 and the Women’s World Cup in Australia and New Zealand.
Continue reading FIFA and EA Sports Go Separate Ways After Long Partnership

Spotify says it’s the first music-streaming brand to have a presence on Roblox with the introduction of “Spotify Island,” described as “a paradise of sound” where fans and artists around the world can hang out together, explore music, go on adventures and access exclusive merchandise. Virtual beat-maker stations powered by Spotify’s Soundtrap service will enable users to “enjoy an immersive audio experience by creating music and exploring sounds.” “Spotify Island” will feature “musical Easter eggs at every turn” and allow users to “climb to the top of ‘The Charts’ by collecting points,” the company says. Continue reading Spotify Island a Destination for Music and Quests on Roblox

Streaming is booming, accounting for 53.7 percent of Internet bandwidth traffic, up by 4.8 percent for the year according to Google, which anticipates continued growth as gaming, social networks, AR and VR experiences take hold. To service those needs, the Alphabet unit is officially launching Media CDN, an extensible Google Cloud platform for the distribution of streaming content. At the 2022 NAB Show Streaming Summit this week, Google touted Media CDN as a more affordable and efficient way for media and entertainment companies to deliver immersive streaming experiences globally and at scale. Continue reading Google’s Media CDN Provides Content Streaming Automation

Decentralized autonomous organizations (DAOs) are riding the crypto wave, with some asking if their notion of distributed decision-making marks an evolution from crowdfunding through platforms like Kickstarter and Indiegogo to crowdsourced creativity on a blockchain. It’s already been demonstrated that tokens can be used for smart contracts and to designate property ownership. The film and television industries are just becoming aware of the potential impact of NFTs, which have already disrupted the worlds of art and gaming, driving creator economies. The wisdom of the crowd might be tapped to find fresh stories, too. Continue reading Are DAOs About to Revolutionize the Film and TV Industries?

Online game world Roblox draws about 50 million daily active users worldwide. Launched in 2006, the company lets users create their own games and play games created by others. As such, a generation has grown up using the Roblox Studio game engine, and now some of those Millennials are competing with professionally trained coders for jobs designing for the platform, which runs on the beginner programming language Lua. Designed for use in embedded applications, Lua is cross platform, and the Roblox API allows it to be played on anything from an Xbox to a PC, laptop or Android or iOS phone. Continue reading Roblox: User-Generated Content Competes with Pro Games