At the Cannes Film Festival’s XR program, VeeR co-founder Jingshu Chen delivered a keynote on monetization of virtual reality, in which she referred to Gartner’s well-known Hype Cycle for Emerging Technologies. She pointed out that Facebook’s 2014 acquisition of Oculus sparked the “peak of inflated expectations,” followed by a downhill path to the “trough of disillusionment” beginning in 2017, when headset sales slumped and some VR companies pulled back. Now, she said, we could be on the upward “slope of enlightenment.” Continue reading Cinematic and Narrative Virtual Reality Tech Moving Forward

On October 8, Nintendo will debut a new $350 Switch, the first major hardware upgrade to the console originally introduced in 2017 for $299. Available in time for holiday season sales, the new Switch will feature a larger 7-inch OLED screen and 64GB of onboard storage, double the original, as well as improved audio and an adjustable stand and dock. What consumers will not find, however, is an upgrade to a 4K display, a highly anticipated feature that would match the console offerings from Microsoft and Sony. Continue reading Nintendo’s New Switch Features OLED Display, More Storage

Global research firm Nielsen has unveiled The Gauge, a new metric for measuring monthly total TV and streaming audiences. The company revealed that, in May 2021, 64 percent of the time U.S. viewers watched content via network and cable TV and 26 percent of the time watched via streaming services. Another 9 percent of the time, they used their TV screens for content recorded on DVRs or playing video games. Nielsen added that streaming was at 20 percent last year and 14 percent in 2019 and that its share could go up to 33 percent by the end of 2021. Continue reading Nielsen Unveils The Gauge, a Metric for Streaming Platforms

Disney executives met virtually with USC students on April 7 for the fourth installment in ETC@USC’s Spring 2021 Executive Coffee with… series. Mark Mine, director of the Technology Innovation Group at The Walt Disney Studios, along with his Disney colleague Daniel Baker, senior producer of technology innovation – interactive experiences, engaged a group of nine USC students in a one-hour discussion on “The Future of Immersive Media Storytelling.” They discussed the “aura” of effective immersive media, the balance between game elements and narrative elements, the use of light and shadow for user interface and user experience design, and the importance of navigation. Continue reading ETC Executive Coffee: Disney on Immersive Media Storytelling

“Fortnite” creator Epic Games sued Apple over its 30 percent commission on all App Store transactions. That case is now in court, and Apple chief executive Tim Cook took the stand to defend his company against accusations of monopolistic behavior. On the sidelines are other companies with the same grievance and the European Union, which also charged Apple with violating antitrust rules with the App Store. In an hour of testimony, Cook stated that commissions from app developers help the company create better App Store security. Continue reading Apple Chief Exec Tim Cook Testifies in Trial with Epic Games

At ViveCon 2021, HTC debuted two new Vive virtual reality headsets, the HTC Vive Pro 2, which connects to the PC, and the standalone HTC Vive Focus 3. The company, which teamed with Valve to make its first Vive headset in 2015, has seen the VR business explode in numerous markets served by its Vive Pro and Vive Focus, aimed at enterprise markets and debuting in 2018.  The new headsets feature 5K resolution, a 120-degree field of view and RGB sub-pixels. The Vive Pro 2 will go on sale June 4 and Vive Focus 3 on June 27. Continue reading HTC Vive Targeting Enterprise Market with New VR Headsets

To kick off ETC@USC’s five-part Spring 2021 Executive Coffee with… series, Serhad Doken, executive, innovation and product realization at Verizon, led a Zoom discussion on March 15. “Expectations for the Future of Entertainment and UI/UX design” was the framing question for a wide-ranging discussion. Six students from USC’s School of Cinematic Arts, Viterbi School of Engineering, and the Iovine and Young Academy participated. Topics included user experience expectations, VR and 5G, “gaming” the algorithm, recommendations versus serendipity, artists earning a living, and what experiences have yet to be adopted. Continue reading ETC Executive Coffee: Verizon on the Future of Entertainment

Independent developer Wolfire Games, a digital storefront for bundled games, has filed a lawsuit against Valve, claiming that the 30 percent commission it charges in its Steam Store is monopolistic and anticompetitive. According to Wolfire, Valve controls about 75 percent of the entire PC gaming market, earning an estimated $6 billion in annual revenue from its 30 percent commission. The lawsuit follows Epic Games’ suit against Apple, currently in court, and Microsoft’s decision to slash its own commission fee. Continue reading Valve Sued by Indie Game Developer Over Steam Store Rules

The lawsuit between Apple and Epic Games has come to trial and is expected to last about three weeks. Epic sued the Big Tech company over its App Store rule that developers must use its payment system, for which it charges a 30 percent fee. Epic Games has also sued tech giant Google for the same issue on its Play Store. The European Union has similarly charged Apple with violating antitrust laws. At the trial, Epic’s lawyers will argue a legal theory that Apple is using its dominant position to stifle competition. Continue reading Apple, Epic Games Trial to Determine Anticompetition Charge

Microsoft just slashed the revenue cut it takes from PC games on Windows from 30 percent to 12 percent, effective August 1, in a move to lure more game developers to its platform. Xbox Game Studios head Matt Booty said that, “a clear, no-strings-attached revenue share means developers can bring more games to more players and find greater commercial success from doing so.” The change will not affect Xbox console games. Microsoft’s new revenue split is the same that Epic Games offers to PC game developers. Continue reading Microsoft Lowers Share with Game Developers to 12 Percent

Microsoft quarterly numbers exceeded analysts’ expectations and drove stock up 50 percent, bringing the company close to a $2 trillion valuation, second only to Apple’s. During the COVID-19 pandemic, the shift to remote working and remote learning drove strong uptake of the company’s cloud computing services and video game units. Although chip shortages are slowing down hardware sales, chief executive Satya Nadella reported that digital adoption curves “aren’t slowing down … they’re accelerating.” Continue reading Microsoft’s Q3 Sales Jump, Driving Near $2 Trillion Valuation

Nielsen debuted its Streaming Video Ratings, which will measure streaming activity including how the different platforms compare, the devices being used and the streaming behavior of different audience cohorts. Nielsen stated 10 services will be tracked although it initially didn’t name them. But, since last summer, it has included Amazon Prime Video, Disney+, Hulu and Netflix in its weekly content ratings. The syndicated Nielsen Streaming Video Ratings is powered by Nielsen’s NPower audience insights platform. Continue reading Nielsen Debuts Ratings Tool That Measures Streaming Video

Deloitte’s 2021 Digital Media Trends survey revealed the entertainment tastes of Generation Z, those aged 14 to 24 years old. About 26 percent named video games as their No. 1 entertainment activity, and 87 percent in the age bracket said they play video games daily or weekly. Second most popular entertainment activity is music, at 14 percent, following by surfing the Internet (12 percent) and social media (11 percent). In fifth place, 10 percent of Gen Z said watching TV or movies was their favorite entertainment. Continue reading Deloitte Report: Gen Z Entertainment Choice is Video Games

Apple will finally roll out its app-tracking transparency initiative to protect user privacy. With new software, users will be asked in a pop-up window whether they want a given app to be able to track their activities. Advertisers, ad-tech companies and app developers are preparing ways to weather the change, which could include tweaked payment models and new advertising strategies. Many experts expect users to reject tracking. Facebook plans to debut its own pop-up window telling users the benefits of tracking. Continue reading Advertisers Strategize as Apple Rolls Out Its Privacy Initiative

GameStop shares dropped during the last quarter after skyrocketing during an earlier trading frenzy but its e-commerce sales rose 175 percent, representing more than a third of its sales in the period. The Texas-based company is pushing its transformation from brick-and-mortar to digital, naming a new operating chief, former Amazon exec Jenna Owens, and promising additional new hires. In addition to less foot traffic due to COVID-19, GameStop is also impacted by the trend towards game subscription services and free-to-play games. Continue reading GameStop’s Changes Include Its Digital Transformation Push