Linux production environments can now leverage Nvidia’s recently introduced GRID technology to power VMware’s Horizon 6 for Linux and provide visual effects and animation artists anywhere, on any device, with virtual Linux workstations running their familiar high-end applications. Nvidia’s VP of Enterprise Marketing Greg Estes showed a virtual workstation running simulations in Maya on the SIGGRAPH floor in Los Angeles with the application, processors and Nvidia’s GRID and CUDA technologies installed in a data center hundreds of miles away in Northern California. Continue reading Linux to Go: Nvidia GRID Delivers Virtualization, Performance

Beneath the aura of excitement generated this year at SIGGRAPH 2015 by the prevalence of virtual reality, a number of panels drilled into the nuts and bolts of creating VR experiences, including managing the workflow and assets. From a Birds of a Feather interest group discussion to panels of senior artists from the major studios and visual effects companies, almost everyone agreed that VR represents creativity on the edge. SIGGRAPH offered a 360 degree look at the issues and lessons learned thus far. Continue reading SIGGRAPH 2015: Talking About VR, 360 Degrees of Experience

NBCUniversal just made a $200 million investment in digital publishing house Vox Media, as part of a strategy to collaborate on programming, advertising and technology. According to comScore, Vox, a hub for eight digital media brands, had 54 million unique U.S. visitors in June, about 41 percent of who are 18 to 34 years old. NBCUniversal also plans to invest another $200 million in BuzzFeed, valued at $1.5 billion. The two deals are more evidence of a trend of established media companies partnering with digital startups. Continue reading NBCUniversal Buys Into Publisher Vox Media With $200 Million

Ad-blocking software has grown dramatically in usage; an estimated 200 million people worldwide now use ad-blocking software of which 45 million are in the U.S. That’s one of the findings of a report sponsored by Adobe and PageFair, two companies concerned about the implications of such software on the advertising industry. Ad-blocking is responsible for nearly $22 billion in lost revenue this year. The Dublin-based PageFair focuses on helping advertisers regain some of this lost revenue. Continue reading Ad-Blocking Results in $22B in Lost Ad Revenue, Says Report

DesignWorks, Nvidia’s newly announced suite of software tools, technologies, and libraries for designers enables “photoreal rendering for unparalleled accuracy, easy transfer of materials and digital models between applications, and the ability to incorporate virtual reality into design software,” the company said in a press announcement. Alongside the launch of DesignWorks, Nvidia also announced two new professional GPUs: the Quadro M5000 and Quadro M4000, based on Nvidia’s Maxwell GPU architecture. Continue reading Nvidia Launches DesignWorks Software Suite for Designers

SIGGRAPH 2015, the interdisciplinary conference on the latest computer graphics and interactive techniques, is underway at the LA Convention Center and runs through August 13. SIGGRAPHis unique as a trade event because it showcases both the state of the art in professional production as well as being one of the best places in the world to see and experience emerging technologies, talent and academic research. The conference theme, “XRoads of Discovery,” and the selection of Joichi Ito, director of the MIT Media Lab as the conference keynote speaker, underscore the future look. Continue reading SIGGRAPH 2015: XRoad of Discovery; Emerging Tech Conference Opens in LA

Autodesk has launched Stingray, a game engine with design tools targeting for smaller studies that are looking for customization without the need for excessive programming. The engine is equipped with node-based scripting tools, however it also offers Stingray’s C++ source code for companies looking for more customization. Stingray provides quicker feedback, and will be bundled with Maya LT to provide artists with a modeling and animation app. It will arrive for Windows beginning mid-August for $30 a month. Continue reading Autodesk Stingray, Ideal Program for Mid-Small Sized Studios

The Chinese government stated it will place cybersecurity police units at the country’s major Internet companies and websites, to prevent fraud, other illegal activities and the amorphously phrased “spreading of rumors,” reports the state-owned Xinhua News Agency. The Internet in China is monopolized by three major companies: e-commerce site Alibaba, Tencent for gaming and messaging, and search engine Baidu. Neither Facebook nor Google operate in China; LinkedIn, which has agreed to China’s cybersecurity measures, does. Continue reading China Ratchets Up Internet Control with On-Site Cyber Police

The tech world is awash in virtual reality startups, each of them focusing on developing different aspects of the new medium. Oculus VR, which was purchased by Facebook last year for $2 billion, has made great strides in several areas, including its virtual reality head-mounted display Oculus Rift, but is also working on Oculus Cinema, a consumer-facing movie-watching app. Other companies are creating avatars, virtual worlds and virtual games, and a camera that allows viewers to go on tours of homes for sale and hotel rooms. Continue reading Virtual Reality Startups Define Diverse Facets of New Medium

Greenlight VR, a San Francisco-based business intelligence startup specializing in the virtual reality industry, has created a business map of significant VR players. The rising prospects for virtual reality as a mainstream medium has seen new demand for ways of better grasping the scope and nuances of the industry’s emerging and rapidly evolving landscape. The database profiles hundreds of VR businesses from around the world — from fledgling startups to the established companies entering this space — organized by 22 categories across 11 sectors. Continue reading Greenlight VR Maps Today’s Virtual Reality Industry Ecosystem

ABI Research projects that 43 million virtual reality devices will ship by 2020. Compare that to the 1.5 million Google Cardboards expected to ship by the end of 2015. That virtual reality and augmented reality is growing is no surprise, given the involvement of major industry players including Google, Samsung, Microsoft and Facebook. But perhaps nothing paints a better picture of VR’s growing clout than a look at the number of devices predicted to ship, from Oculus Rift’s head-mounted display to Google Cardboard’s inexpensive glasses. Continue reading Report Estimates 43 Million VR/AR Devices to Ship by 2020

Nintendo and Facebook are teaming up to host a hackathon at Facebook’s headquarters on July 28 and 29, centered around the upcoming “Super Mario Maker” game. The game allows players to build their own Mario courses, and Facebook employees will be creating their own levels for the game, with Nintendo as the judge. The winning creations will be released for download once the game launches in September. Nintendo hopes that allowing players to design their own games will appeal to a creative generation of young gamers. Continue reading Nintendo, Facebook to Host a ‘Super Mario Maker’ Hackathon

Comcast and Electronic Arts have partnered to launch the beta test of Xfinity Games, showcasing around 20 video games for streaming via cable. EA will stream the games to Comcast’s cable boxes, in the same manner that video services stream TV shows and movies to set-top boxes. No game pads are used in the service, as the service is targeting mobile and casual gamers, instead of console gaming fans. Users can access a website with their iPhone or Android phones to use as game controllers. Continue reading Comcast and EA Partner to Test Streaming Games via Cable

In Part 2 of our E3 overview, we look at the featured products and emergence of virtual reality. E3 operates with a familiar orchestration: Press events, lavish floor displays and private parties with big name bands. The Who, for instance, entertained guests of Electronic Arts. The layout of the exhibit floor gathers the platform players — Microsoft, Sony and Nintendo — in the Convention Center’s West Hall and fills the South Hall with the major game developers. In a sign of where VR leader Oculus fits into the spectrum, its booth anchored a prominent corner of the platform-centric West Hall. Continue reading Perspective: In Reality, VR Not the Only Game at E3 (Part 2)

If you were not at E3, the recent Electronic Entertainment Expo, you might think that the great expanse of the Los Angeles Convention Center was wall-to-wall virtual reality. Despite VR’s headline domination, it was a different story on the floor where impressive visuals and sophisticated gameplay ignited the crowd. Even jaded game industry media could not contain their excitement. As IGN enthused after the Sony press conference, for instance, “That may be the best E3 press event ever.” We divided our overview into two parts: the evolution of E3 and direction of the gaming industry, followed by a breakdown of this year’s top products. Continue reading Perspective: In Reality, VR Not the Only Game at E3 (Part 1)