Day one of Apple’s WWDC 2023 conference from the company’s headquarters in Cupertino was about much more than the anticipated Vision Pro mixed reality headset. The company introduced a powerhouse Mac Pro with Ultra M2, starting at $6,999, and upgraded Mac Studio desktops with M2 Max or M2 Ultra chips. The macOS Sonoma desktop operating system was among the reveals, along with the new 15-inch MacBook Air. Apple took the wraps off iOS 17 and announced that FaceTime and videoconferencing are coming to Apple TV in 4K with tvOS 17. The company’s watchOS 10 rounded out the new product and software highlights. Continue reading WWDC: Apple Surprises with Product and Software Reveals

European Union regulators have approved Microsoft’s proposed $68.7 billion purchase of game company Activision Blizzard. The European Commission accepted Microsoft’s remedies for staving off antitrust concerns in the area of cloud gaming. Microsoft said it would guarantee at least 10 years of access to Activision titles on third party cloud services, which satisfied the 27-nation bloc’s executive body. The EU announced its decision just weeks after UK lawmakers blocked the acquisition, and in the U.S. Microsoft is fending off efforts by the Federal Trade Commission to cancel the deal. Continue reading EU Greenlights Microsoft Offer to Purchase Activision Blizzard

Microsoft shares jumped 9 percent on Tuesday after a strong earnings report that beat analysts’ expectations and rode a wave of enthusiasm over the company’s prospects in artificial intelligence. The rally continued on Wednesday, when shares were up by more than 7 percent even after the UK’s Competition and Markets Authority said it intends to block the software giant’s planned $68.7 billion acquisition of Activision Blizzard, citing concerns about the merger’s impact on “the growing and fast-moving” cloud gaming sector, while providing a clean bill of health in the console market. Microsoft says it will appeal the decision. Continue reading UK Blocks Microsoft-Activision Merger, Companies to Appeal

As Microsoft ushers in Kya Sainsbury-Carter to head its $18 billion digital advertising business, Bing Chat is joining her at center stage. The company has plans for generative AI to transform the category, including with paid links in chat results. Since February the company has been testing ads in Bing Chat searches. Microsoft hasn’t disclosed how many people are using the new Bing with AI chat, nor how many ads it has served. Bing Chat’s responses include footnoted links to resources amplifying the information in the chatbot’s conversational answers, but sometimes it links to paid search ads. Continue reading Microsoft’s Bing Chat Powers a New Approach to Advertising

Sega Corp. has agreed to pay about $776 million for Rovio Entertainment, the Finland-based maker of the “Angry Birds” game franchise. The move aims to help Sega establish a presence in mobile gaming while launching Rovio IP in the PC and console markets. The tender offer — equivalent to about $10.15 per share — was issued from Sega’s wholly-owned UK subsidiary Sega Europe Ltd. and parent company Sega Sammy Holdings. Sega, based in Japan, has as part of its mid-term plan earmarked $1.8 billion for expanding its global presence and “exploring new ecosystems” through 2026. Continue reading Sega to Purchase ‘Angry Birds’ Maker Rovio for $776 Million

On April 1, after students presented their ideas for AI-Assisted Experiences during ETC’s latest student challenge, a group of leading tech executive judges engaged the students in a spirited discussion of possibilities, opportunities and ethics related to artificial intelligence. Interactive Media and Game Design senior Toby Zhao and Universal Pictures’ Sherry Wong discussed the uses and limitations of AI in today’s creative process. Psychology graduate Erik Rollins asked whether the industry is thinking about how AI will influence society. Epic Games CTO Kim Libreri responded that society needs standards that will let us know when something is real versus synthetic or altered. It is already too easy to distribute manipulated or false information and rile people up, he said. Continue reading Executives Evaluate AI Proposals for ETC Student Challenge

User-generated content is surging on a new front: gaming. Epic Games is teed-up to challenge Roblox in the race to become what one media outlet called “the YouTube of gaming” as they lay the groundwork to empower individual creators. While Roblox is all about user-generated games, Epic is inviting creators in to riff on its popular Fortnite world. Roblox, which draws a younger crowd, is said to have about 400 registered users, while battleground Fortnite has about 300 million. Meanwhile, with the growing popularity of UGC gaming, these giants now have game platforms dot big bang and CliCli nipping at their heels. Continue reading Fortnite Challenges Roblox in User-Generated Games Space

AMD is introducing a new encoder chip designed for energy efficient and economical AV1 video streaming. The AV1 codec is increasingly popular as streamers seek to meet massive bandwidth needs. AMD’s new card, the Alveo MA35D, delivers what promises to be a massive leap in throughput and compression over its predecessor. Compression performance is critical in today’s streaming market, where the model has changed from a one-to-many central server model to a cloud-based distributed many-to-many format as entertainment is vying for bandwidth with video conferences, massively multiplayer online games and social media streaming. Continue reading AMD Touts Advance in AV1 Encoding for Streaming Services

A new Goldman Sachs report suggests artificial intelligence could trigger “significant disruption” in the global labor market. In the U.S. and Europe, as many as two-thirds of jobs could become automated at least in part, and generative AI could substitute up to one-fourth of current work. Extrapolating the estimates globally indicates generative AI “could expose the equivalent of 300 million full-time jobs to automation,” the report says. Among U.S. workers, of those occupations that present a natural opportunity for AI assistance, somewhere between 25-50 percent of existing duties can be replaced, the Goldman Sachs research team says. Continue reading Report: 300M Global Workers May See Jobs Impacted by AI

Netflix is ramping up its game plans, with 40 new titles in the pipeline for release in 2023. In total, the company has 16 games being developed internally, and 70 underway with outside partners. These range from casual challenges to triple A adventures, according to Netflix, which says its goal is a broad portfolio “because we believe everyone can find joy in games if they discover the one that is right for them.” Netflix has brought 55 titles to market since its first releases in late 2021, making them available as part of its monthly streaming subscription fee. Continue reading Netflix Expands Games Push, Announces New Titles for 2023

UK-based Immersive Gamebox has been bringing interactive play to venues, first in London and now in the U.S., where the company is currently in about 20 markets including New York, San Jose, Dallas, Denver and Salt Lake City. The goal is to expand to 100 stateside locations by 2025. Teams engage in social play in interactive smart rooms, taking part in adventures based on IP that so far includes about a dozen titles, including “Squid Game” and “Angry Birds.” Players are outfitted with 3D motion-tracking visors and touchscreens, eliminating the need for headsets. Continue reading The Growth of Location-Based Immersive Team Video Games

Despite cost-cutting, Meta Platforms is continuing to spend on R&D. Coming in 2025: smart glasses paired with a neural interface watch to control them, according to The Verge, which got to view a presentation the company delivered to thousands of its Reality Labs staffers this week. Among the disclosures: for 2027, full-fledged AR glasses, a format Meta CEO Mark Zuckerberg says will eventually be as ubiquitous as mobile phones. Coming later this year is a thinner, more powerful Quest 3 VR headset priced only slightly higher than the $400 Quest 2. Continue reading Meta Has a Four-Year Plan Including Full-Fledged AR Glasses

Game developers are harnessing the power of generative AI to improve the state of play. With hundreds of computer-controlled characters, many of whom have incidental roles, the goal of giving these bit players the ability to spout some meaningful dialogue, should a player cross their path, is one potential use for chatbot text. Sony’s Haven Studios is using GenAI to quickly mock-up characters, while Roblox is developing an AI system it plans to let users leverage to create digital objects and build-out virtual worlds based on text prompts. Continue reading Game Creators Are Now Testing the Benefits of Generative AI

What a difference a year makes. CES 2023 attracted more than 115,000 attendees from 140 countries to Las Vegas where 3,000 companies filled 2 million square feet of exhibit space. Among the major themes relevant to M&E this year were artificial intelligence, the multiverse, AR and immersive experiences, displays, mobility, IoT, and numerous policy and regulation topics. ETC@USC attended the convention with onsite and remote teams, once again blending its in-person tradition with a virtual presence. Our post-show report features extensive coverage and perspectives related to these key creative, business, and technology areas. Continue reading CES 2023 Report: Connection, Collaboration and Cooperation

Microsoft has signed agreements giving Nintendo and Nvidia access to Activision Blizzard titles including from the popular “Call of Duty” franchise in a bid to advance its proposed $75 billion purchase of the game firm. The acquisition is opposed by some regulators in the U.S. and Europe on antitrust grounds. Microsoft’s offer to provide valuable IP to platforms that compete with its Xbox aims to quell such concerns. While Nvidia and Nintendo appear to have capitulated as a result of the new contingency, guaranteed for at least 10 years, Sony Interactive Entertainment remains a holdout. Continue reading Microsoft Elevates Activision Deal with ‘Call of Duty’ Promise