Puerto Rican singer Luis Fonsi and rapper Daddy Yankee have achieved a notable milestone; the music video for their summer hit single “Despacito” is now the most-watched YouTube video in history. The song reached #1 in May — the first Spanish-language song to do so since “Macarena” in 1996 — and has been atop the Billboard Hot 100 for 12 weeks. Universal Music Latin posted the video in January, which has since been viewed more than 3 billion times, and has surpassed the previous record held by Wiz Khalifa and Charlie Puth for “See You Again” (from the “Furious 7” soundtrack). Continue reading ‘Despacito’ Has Become the Most-Viewed Video on YouTube

The growing popularity of streaming services such as Netflix, Roku and Apple TV have led to older audiences becoming more comfortable with the on-demand approach to viewing traditional television content on devices other than their TV sets. As a result, producers of Web-based programming are hoping that inexpensive Internet talk shows will help with this online transition for new viewers as well as consumer-brand advertisers. Continue reading Talk Shows are Making the Transition to Mobile Programming

Google’s Roppongi Hills studio in Tokyo, Japan is making efforts to increase the amount of original international content on YouTube. The site is currently recruiting talent in order to launch international based channels. YouTube said that it has also created deals with other media companies in Asia and India, and has even agreed to host a channel in China with “state-owned” CNTV. Continue reading YouTube Makes Push to Launch More International Content