Game developer Zynga says it will launch the new HTML5-based game “Disco Loco 3D” exclusively on the social app TikTok. The single-player endless-runner game sees players collecting dance moves while avoiding obstacles as they walk down a catwalk, similar to Zynga’s “High Heels.” TikTok says the Zynga pairing aims to test its audience’s general interest for in-app games, and says it’s exploring opportunities with other game companies. Mobile games formatted in HTML5 are an economic way to reach a large audience of global users, including in emerging markets where low-memory devices on 2G and 3G networks are the norm.  Continue reading TikTok Tests Whether Users Will Enjoy In-App Mobile Gaming