Toys R Us is the first company to use OpenAI’s generative video platform Sora to produce a commercial, or what is being described as a “brand film.” With a running time of 1:06, the spot depicts company founder Charles Lazurus as a young boy, “envisioning his dreams” for the toy store and mascot Geoffrey the Giraffe. It was co-produced and directed by Los Angeles creative agency Native Foreign co-founder Nik Kleverov, who has alpha access to the pre-release Sora. Toys R Us says that from concept to completed video, the project came together in just a few weeks to premiere at the 2024 Cannes Lions International Festival of Creativity. Continue reading Toys R Us and Native Foreign Create Ad Using OpenAI’s Sora

Runway ML has introduced a new foundation model, Gen-3 Alpha, which the company says can generate high-quality, realistic scenes of up to 10 seconds long from text prompts, still images or a video sample. Offering a variety of camera movements, Gen-3 Alpha will initially roll out to Runway’s paid subscribers, but the company plans to add a free version in the future. Runway says Gen-3 Alpha is the first of a new series of models trained on the company’s new large-scale multimodal infrastructure, which offers improvements “in fidelity, consistency, and motion over Gen-2,” released last year. Continue reading Runway’s Gen-3 Alpha Creates AI Videos Up to 10-Seconds