In the conference track of CES this year is a lineup of talks and panels on gaming and esports. During the “Generational Shifts: The Evolution of Gaming” panel, moderated by Consumer Technology Association (CTA) Senior Manager of Market Research Steven Hummel, industry executives and thought leaders shared their views on market trends emerging post-pandemic and how those trends are driving gaming across other media. While it is not surprising to hear that the average age of gamers tends to skew younger these days, perhaps the bigger takeaway is that gaming has become the new social media for many. Continue reading CES: Gaming Is the New Social Media for Young Generations

IKEA is opening a virtual Roblox store and inviting gamers to apply to work there for a real paycheck. “The Co-Worker Game,” set in the Swedish firm’s virtual universe, invites Roblox fans to “live their home furnishing dreams.” Ten participants will be hired at the rate of about $17 per hour to roleplay as retail staff in the Roblox world. In addition to allowing IKEA to explore gaming and IP, the company is hoping to create a bit of hiring cachet and groom future employees. Those who don’t make the cut as hires can participate for fun — and the opportunity to learn some potentially marketable skills. Continue reading IKEA Accepting Applications for Hires at Roblox Virtual Store