According to a recent survey by social video marketing agency VidMob, younger Internet users in the U.S. — especially those in the Gen Z demo (ages 16-24) — are spending more time on social apps. The study found that 59 percent of Gen Z turn to YouTube more than they did last year, 56 percent spend more time using Snapchat, and 55 percent have increased their time on Instagram. Meanwhile, millennials are also increasing their time on social apps; about 50 percent use Instagram more, 46 percent have increased YouTube viewing, and 40 percent are on Snapchat more than they were in 2017. Continue reading Gen Y and Gen Z Are Increasing Their Time on Social Apps

Wattpad, a digital literature app with social networking, draws 65 million unique monthly visitors with a core readership of 13- to 35-year-olds, who spend about 20 billion combined minutes per month on the site. The site is home to user-generated stories and fan fiction in a wide range of genres, including sci-fi, young adult, horror and poetry. Wattpad also debuted Wattpad Studios two years ago, a “one-stop shop” for new intellectual properties in Hollywood, such as “The Kissing Booth,” a story turned into a Netflix movie. Continue reading Wattpad Disrupts Hollywood Status Quo as New IP Incubator