In the conference track of CES this year is a lineup of talks and panels on gaming and esports. During the “Generational Shifts: The Evolution of Gaming” panel, moderated by Consumer Technology Association (CTA) Senior Manager of Market Research Steven Hummel, industry executives and thought leaders shared their views on market trends emerging post-pandemic and how those trends are driving gaming across other media. While it is not surprising to hear that the average age of gamers tends to skew younger these days, perhaps the bigger takeaway is that gaming has become the new social media for many. Continue reading CES: Gaming Is the New Social Media for Young Generations

CTA President Kinsey Fabrizio introduced X Corp. CEO Linda Yaccarino and journalist Catherine Herridge for a CES keynote conversation on the social media company established by Elon Musk in 2023. Herridge skipped the pleasantries and went straight to the news that Meta was abandoning third-party fact checking, and replacing it with Community Notes, adopting X’s policy on the topic. “Mark [Zuckerberg], Meta, welcome to the party,” said Yaccarino. “How exciting when you think Community Notes are good for the world. It couldn’t be more validating that Mark and Meta realize this.” Continue reading CES: X Corp. Chief Exec Linda Yaccarino Talks Social Media

At CES 2025’s opening session on Tech Trends, futurist Brian Comiskey, the Consumer Technology Association’s senior director of innovation and trends, forecasted record retail revenues of $537 billion in 2025, representing a growth in hardware, software and services. He also enumerated the growth of AI as a continuing trend. Fueling this record growth is the dominance of Gen Z, which he dubbed “the first true digital natives.” Comiskey noted, however, that the incoming government proposal to establish tariffs threaten U.S. purchasing power for technology products. Continue reading CES: CTA Futurist Predicts the Impact of Latest Tech Trends

At CES 2025 in Las Vegas this week, the Consumer Technology Association (CTA) unveiled transformative trends and expected highlights of the massive trade show during a media preview on Sunday. CTA Senior Director of Innovation and Trends Brian Comiskey led a discussion on the rise of Gen Z, the increasing influence of artificial intelligence, and predicted a “Quantum Decade” for the 2030s. Sustainability, energy transitions, and human security, especially around food, also emerged as critical themes. “Innovation is never just one thing — it’s the convergence of technology and human-centric values that drives progress,” Comiskey noted. Continue reading CES: Tech Trends Focus on Gen Z, AI, the ‘Quantum Decade’

Consumers continue to let their affinity for FAST and AVOD television services be known. In the latest example, Samsung TV Plus has already attracted 88 million monthly active users worldwide. With growth springing largely from viewers in the 18-49 demographic, the service has become the most-used U.S. app on Samsung TVs. The metrics put it on par with other top competitors in the free ad-supported TV space: Roku, Tubi and Pluto TV. As it becomes a global content force, Samsung TV Plus continues to expand its global presence with recent launches in Singapore and the Philippines, with Thailand soon to come. Continue reading FAST: Samsung TV Plus Touts 88 Million Monthly Active Users

To address Gen Z’s ongoing interest in social video content, Pinterest announced it is updating its app so that users will have the ability to create video versions of the more than 10 billion curated boards on Pinterest. The videos can then be shared on popular social platforms such as TikTok and Instagram. Pinterest users have been using manual methods such as screenshots and green screen effects to share their boards on other apps. According to the company — which refers to this as the “mecore” trend — searches for boards labeled “mecore” jumped 255 percent since last year. The updated approach to board sharing is designed to leverage this growing trend. Continue reading Pinterest Introduces the Ability to Convert Boards into Videos

Voodoo, the French app publisher behind mobile games like “Helix Jump” and “Crowd City” has purchased social network BeReal for $537 million. Paris-based BeReal was launched in 2020, focusing on “authentic interactions,” but didn’t gain widespread popularity until 2022 when it captured the imagination of Gen Z. According to Voodoo, the platform now has more than 40 million active users, largely concentrated in the U.S., Japan and France. The new owner says it will invest in BeReal and plans to “accelerate its growth” using Voodoo’s “expertise and technologies,” adding that the acquisition “accelerates its diversification into consumer apps.” Continue reading Mobile Game Publisher Voodoo Acquires Social App BeReal

IKEA is opening a virtual Roblox store and inviting gamers to apply to work there for a real paycheck. “The Co-Worker Game,” set in the Swedish firm’s virtual universe, invites Roblox fans to “live their home furnishing dreams.” Ten participants will be hired at the rate of about $17 per hour to roleplay as retail staff in the Roblox world. In addition to allowing IKEA to explore gaming and IP, the company is hoping to create a bit of hiring cachet and groom future employees. Those who don’t make the cut as hires can participate for fun — and the opportunity to learn some potentially marketable skills. Continue reading IKEA Accepting Applications for Hires at Roblox Virtual Store

Mobile entertainment platform Storiaverse is connecting writers and animators around the world to create content for what it claims is a unique “read-watch” format. Available on iOS and Android, Storiaverse combines animated video, audio and text into a narrative that “enhances the reading experience for digital native adults.” Created by Agnes Kozera and David Kierzkowski, co-founders of the Podcorn podcast sponsorship marketplace, Storiaverse caters to graphic novel fans interested in discovering original, short-form animated stories that range from 5-10 minutes in length. At launch there will be 25 original titles. Continue reading Short-Form Video App Storiaverse Touts ‘Read-Write’ Format

A 2024 Digital Media Trends study by Deloitte says media and entertainment companies “should be thinking more about the world ahead than the one they’re being forced to leave behind,” a suggestion underscored by the fact that 60 percent of Gen Zs surveyed prefer watching user-generated content on social platforms to programming offered by streaming services “because they don’t have to spend time searching for what to watch.” Both Gen Zs and Millennials also believe they get better recommendations from social media than the commercial platforms (54 percent). Continue reading Gen Z, Millennials Prefer Social Videos to Streaming Services

The NFL playoffs coupled with heavy streaming and the return of scripted broadcast programming sent January television viewership to a four-year high, according to Nielsen’s The Gauge, which charted a 1.4 percent viewership increase year-over-year — described as noteworthy in a month in which the NFL playoffs typically drive viewership higher. January 2024 included three of the top 10 highest-viewership TV days since The Gauge debuted in May 2021. YouTube continued its streaming dominance for the twelfth consecutive month, with 8.6 percent of January TV streaming viewership, according to The Gauge. Netflix was number two at 7.9 percent. Continue reading Nielsen: TV Viewership Hits Four-Year High Led by YouTube

Amazon continues its push into social shopping, partnering with Snapchat to allow sale of some products to U.S. users directly through the app. Amazon’s Snapchat ads will display real-time pricing, Prime eligibility and delivery estimates, as well as product details. Snapchat users will be able to link their Amazon accounts via a one-time set-up, with purchases defaulting to their preferred Amazon payment method and shipping address (unless otherwise specified). Both Amazon products and those through the e-commerce giant’s independent sellers will be included in the program. Continue reading Snapchat Latest Social Site to Link Amazon for In-App Sales

Captions, which leverages AI to help its customers produce “studio quality videos directly from their mobile devices,” has launched a new app called Lipdub that automatically translates and dubs content into 28 languages. The free download lets user dub anyone “and experience familiar voices and faces in a suite of new languages.” Lipdub’s translations not only duplicate what the company says is “the subject’s exact voice,” but also syncs lip movements to match. It also incorporates dialects and idioms, with options like Gen Z and Texas slang. Continue reading Captions Debuts AI Lipdub with Translation and Gen Z Slang

U.S. consumers are consolidating their devices, eliminating outdated ones to make room for new ones that better serve their needs, according to the fourth annual Deloitte Connected Consumer survey. The study found that while 48 percent of consumers purchased a minimum of one new connected device this year, the average number of devices per household fell to 21 in 2023 from 25 in 2021, “when many loaded up on technology during the COVID-19 pandemic.” Although many consumers may be attempting to streamline their digital lives, they remain very interested in virtual experiences and tech innovation. Continue reading Deloitte: Consumer Views of Connected Devices Are Changing

YouTube Music is adding Samples, a discovery feature that lets users scroll by swiping vertically, similar to TikTok’s signature video feed. Described as “the appetizer to a whole meal,” Samples is comprised of 30-second teasers, but quickly lets users add the entire song to a playlist or share it with friends, all “without leaving YouTube Music,” the Google-owned company informs, suggesting fans “kick off a great new radio station, watch the full video, visit the album page, or even use the song to create your own Short.” Rolling out globally in stages, the Samples tab will appear at the bottom of the YouTube Music app next to the Home, Library and Explore sections. Continue reading YouTube Music Adds a Vertical Video Scroll Called ‘Samples’