The clout of social media in traditional entertainment is recognized with coverage in The Wall Street Journal, which reports Netflix paid 20-year-old TikTok star Addison Rae more than $20 million as a lead in the romantic comedy “He’s All That,” the top U.S. performer on the streaming service upon its August premiere. A documentary series featuring TikTok’s Charli D’Amelio launched on Disney’s Hulu service this month, while producer Brent Montgomery, with credits including reality TV hits such as “Duck Dynasty” and “Pawn Stars” has sold Netflix “The Hype House,” about influencer roomies. Continue reading Hollywood Is Hiring Social Media Stars for Film and Television

Lifestyle apparel firm Vans has teamed with Roblox to bring skateboard destination “Vans World” to the online gamer’s vast audience. The creator of iconic footwear for boarders of all stripes is the latest brand to plant its flag in the metaverse, where kids are spending increasingly large chunks of time. Sony Music Entertainment, Gucci, BMG, Warner Bros. Pictures, Hasbro and Nike are among the firms that have partnered with Roblox, a global social platform with its own currency that in Q2 reported more than 42 million daily users who create and share immersive 3D experiences. Continue reading ‘Vans World’ Opens Shop in the Metaverse via Gamer Roblox

COVID-19 drove consumers to online shopping, with eMarketer reporting that global e-commerce sales grew to $4.28 trillion in 2020, from $3.35 trillion the previous year. Many advertisers shifted spending to social media platforms, according to the Interactive Advertising Bureau, which said that such ad revenue grew 16.3 percent to $41.5 billion last year and represented almost one-third of all digital advertising. Now Snap, Facebook, Pinterest and TikTok have debuted ads that use augmented reality to market products. Continue reading Snap Unveils New AR Features for Advertisers, Pushing Trend

Deloitte’s 2021 Digital Media Trends survey revealed the entertainment tastes of Generation Z, those aged 14 to 24 years old. About 26 percent named video games as their No. 1 entertainment activity, and 87 percent in the age bracket said they play video games daily or weekly. Second most popular entertainment activity is music, at 14 percent, following by surfing the Internet (12 percent) and social media (11 percent). In fifth place, 10 percent of Gen Z said watching TV or movies was their favorite entertainment. Continue reading Deloitte Report: Gen Z Entertainment Choice is Video Games

At a CES 2021 panel, Insider Inc. chief marketing officer Jenifer Berman described a surge of “consumers that put their purchasing power behind brands that represent their beliefs,” such as racial equity and sustainability. She noted that, with the advent of the COVID-19 pandemic, brands shifted their messaging so as not to appear tone deaf. Nissan U.S. vice president and chief marketing officer Allyson Witherspoon reported that her company, for the first time, wasn’t trying to sell cars but instead to how to support consumers. Continue reading CES: Consumers Follow Brands That Align with Their Beliefs

San Francisco-based Fable Studio, a VR studio that won an Emmy Award for its “Wolves in the Walls” project, has debuted its first efforts in creating conversational AI virtual beings. Charlie and Beck, two characters that can converse as if they were real people, are Fable Studio’s bet in the future of such virtual beings for entertainment and even companionship. Its first AI being was Lucy, an 8-year-old girl, who starred in “Wolves in the Walls” and is now a standalone online character after the company debuted her in alpha tests last month. Continue reading Fable Studio Bets on a Future with AI-Powered Virtual Beings

Amazon recently instructed its employees to delete TikTok, the short-video app owned by Chinese company ByteDance, then quickly reversed the decision, saying the first email — which stated that concerns about “security risks” — had been distributed in error. But Amazon’s worry reflects that of the Trump administration, which has called some Chinese apps “a threat to national security.” TikTok grew out of U.S. company Musical.ly, and ByteDance’s acquisition prompted the Committee on Foreign Investment in the U.S. to review the deal. Continue reading TikTok Still Under Scrutiny by U.S. Government, Corporations

Per the 14th annual edition of Deloitte’s Digital Media Trends study, the average U.S. consumer now pays for four streaming-video services, up from three before the COVID-19 pandemic. Deloitte warns that, once lockdown restrictions are lifted, consumers may cut back on their streaming again. Pre-COVID, 73 percent subscribed to at least one paid streaming service, a number that has risen to about 80 percent. Deloitte compared the findings of a December 2019-January 2020 survey with a second one conducted in May 2020. Continue reading Deloitte Study Warns Growth in Streaming Subs May Not Last

At Snap’s first Digital Content NewFronts presentation, VP of sales for the Americas Peter Naylor announced “The Drop,” the platform’s first “shoppable” original show, highlighting “exclusive streetwear collabs” from celebrities and designers. It also debuted the Verizon-sponsored “Fake Up,” in which make-up artists compete to create optical illusions and greenlit the second season of original series “Driven,” about custom cars. Naylor, a former Hulu executive, said his two Gen Z daughters are “big Snapchat users.” Continue reading Snap Introduces Its First Shoppable Original Show: ‘The Drop’

Creative Artists Agency (CAA) signed Miquela, a 19-year old Brazilian-American model, pop singer and social influencer. Unlike CAA’s other clients, however, Miquela is a virtual character, created by California-based tech startup Brud in 2016. She first appeared on Instagram where, as “Lil Miquela” she garnered 2.2 million followers. She also has almost 550,000 TikTok followers. CAA plans to work with Miquela on “TV, film, and brand strategy and commercial endorsements, raising the prospect of a movie or show featuring the character.” Continue reading Creative Artists Agency Signs Its First Virtual Influencer Client

Ariel Horn and Ben Kusin, co-founders of VENN (Video Game Entertainment & News Network), plan to launch their eSports, gaming and pop culture network in July, three months ahead of schedule. To do so, they are raising $40 million, building a Los Angeles studio, hiring, and setting up creators to program from home. The 24/7 linear network is aimed at the streaming generation, including hardcore eSports fans and casual gamers. VENN already raised $17 million from Kroenke Sports & Entertainment, Riot Games co-chair Marc Merrill and Blizzard Entertainment co-founder Mike Morhaime. Continue reading Founders of eSports and Gaming Network Speed Up Launch

In Snapchat’s animated series Bitmoji TV, which launches February 1, the user’s avatar stars — and the last person he Snapchatted co-stars — in various TV scenarios, including sitcoms, soap operas and reality competitions. This first season will debut 10 three-to-four-minute episodes, unveiled on Saturday mornings. As Bitmoji founder/chief executive Ba Blackstock puts it, “we’re bringing back Saturday morning cartoons.” The series takes off from Bitmoji Stories, which stars the user’s avatar in funny situations. Continue reading Snap’s Bitmoji TV Features Users’ Avatars in Short Videos

A new Deloitte study, “Connectivity and Mobile Trends Survey,” found that current U.S. households own “an average of 11 connected devices, including seven with screens to view content.” Deloitte vice-chair/U.S. telecom and media and entertainment leader Kevin Westcott declared that, after AT&T, T-Mobile and Verizon roll out 5G, we’ll see “a significant increase in connected devices.” The study further found that 67 percent of consumers plan to upgrade to 5G-compatible smartphones when they become available. Continue reading Deloitte Predicts 5G Will Spark Boom of Smart Home Devices

At an NAB 2019 panel moderated by the organization’s vice president of advanced technology So Vang, Jason Brush detailed the case for why today’s set-top box needs to die. Brush, who is the global EVP for experiences and innovation at WPP’s flagship digital agency known as POSSIBLE, has designed interfaces for set-top boxes (as well as the Sony PlayStation 4 game console and Sony Xperia X10 mobile phones among others). His perspective on the topic arose from an epiphany he had looking at his cable bill. Continue reading Digital Agency Exec Details Why Set-Top Box Needs to Die

Online influencers have become an important feature of social media, and marketers have learned to take full advantage of them, analyzing follower engagement and applying analytics to understand ROI. Over time, influencer-focused marketing has revealed that even the biggest influencers don’t necessarily translate to sales. However, a number of compelling trends are emerging: brands are finding that the followers of nano-influencers are often more engaged, numerous influencers are discovering success with their own product lines, and residential spaces ideal for an Instagram aesthetic have proven effective for marketing. Continue reading The Rise of Nano-Influencers and Other Social Media Trends