CES 2021 concluded last week in the wake of a challenging year marked by political unrest, social upheaval and a global pandemic that continues to impact our personal and professional lives. And much like all that we’re juggling in our current COVID world, the all-digital format of this year’s CES presented a number of unique challenges, most notably how to determine which products and services are most relevant to an M&E audience without the benefit of interacting up close in person. We’re still working our way through information from nearly 2,000 companies and will continue to report our findings on ETCentric. In the coming weeks, ETC will also publish a comprehensive overview of the show with a focus on four dynamic themes, rather than trends: Adaptation, Change, Snapback and Opportunity. In the meanwhile, we provide this snapshot of some of the key products, technologies, trends and announcements. Continue reading CES: Snapshot of All-Digital Show’s Announcements, Trends

During a compelling CES 2021 presentation, MediaLink chair and chief executive Michael Kassan discussed how the past year has changed marketing with The SpringHill Company chief executive Maverick Carter, General Motors global chief marketing officer Deborah Wahl and Nike vice president of North America marketing Adrienne Lofton. “Staring through screens, you can lose connective tissue,” said Carter. “But we discovered you can still bring people together. Instead of jumping in the meeting, we had to talk about where we were at that day.” Continue reading CES: Brands Rethink Entertainment and Trends in Marketing

The sprawl of CES, typically measured in millions of square feet of exhibit space, multiple venues, and hundreds of thousands of attendees, now spans the globe as the Consumer Technology Association (CTA) sets “the global stage for innovation” in an all-digital format when it opens its four-day run on January 11. However dispersed, CES Week will still be the focal point for the consumer technology sector and trends will emerge, even if news and product announcements will originate from both CES events and individual company presentations. Continue reading All-Virtual CES 2021 Focuses on Innovation Despite Pandemic

Reaching viewers on streaming media is now a double-edged sword: advertisers want better metrics and the ability to target their messages even as the issue of privacy has also come to the fore. What’s becoming clearer is that any tools to provide metrics will need to obtain viewers’ consent. Until now, advertising has depended on tracking cookies and retargeting to follow people from website to website, which sparked the rise of ad blockers. Now, new privacy regulations in Europe and California are forcing a change. Continue reading Advertisers Reinvent the Cookie to Better Track Streaming TV

FLIR Systems and Seek Thermal, two manufacturers of thermal imaging equipment, are working overtime to meet demand for companies preparing to return to work. One essential criterion for reopening has emerged as the ability to detect body temperatures of workers, to prevent spread of the coronavirus. Oregon-based FLIR’s shares rose about 16 percent after Reuters reported that Amazon plans to use thermal cameras at its warehouses and Whole Foods stores, although neither FLIR not Seek were listed as the supplier. Continue reading Pandemic Pushes the Demand for Thermal Imaging Cameras

The U.S. has long been dominant in technology, but China, the world’s second largest economy, has made huge investments in several sectors, threatening American hegemony. The Trump administration is battling that with tariffs and export controls and is currently considering ways to hinder China from making its own high-end semiconductors. That’s one of the technologies at stake, in addition to 5G, artificial intelligence, quantum computing and autonomous vehicles. China also aims to control international tech standards. Continue reading China Battles for Dominance in Tech Sectors, Standardization

Mobility was the focus of a day-long series of panels on Monday, which concluded with a session on the future of mobility, as seen through the eyes of General Motors chief marketing officer Deborah Wahl and Daimler Financial Services president/chief executive Klaus Entenmann. Wahl noted that the definition of mobility has always been “about the freedom to move and experience life on your own terms, via conventional vehicle shopping and ownership.” “We’re rethinking everything about the customer’s experience,” she said. Continue reading CES 2020: Two Industry Chiefs Predict the Future of Mobility

General Motors, the largest U.S. automaker by sales, plans to build Google’s apps into its vehicles’ touchscreen displays. Beginning with model year 2022, GM brands Buick, Cadillac, Chevrolet and GMC will feature Google Maps, Google Assistant and the Google Play app store, accessible on the vehicles’ dashboard displays. Today’s car buyers have expressed interest in an experience similar to what is available with their mobile devices, but not all automobile integration has proven satisfying. The automaker aims to create a more positive experience, with plans to eventually make infotainment systems powered by Android available on millions of its vehicles sold worldwide. Continue reading GM to Feature Google Apps and Voice Assistant in Vehicles

Ford Motor Co. and Volkswagen AG are extending their seven-month-old alliance to include collaborating on self-driving and electric car technology. In a joint statement today, the companies announced that Volkswagen would invest $2.6 billion in Ford’s autonomous-vehicle partner Argo AI by providing $1 billion in funding and contributing its Audi $1.6 billion Autonomous Intelligent Driving unit, based in Munich. In 2017, Ford invested $1 billion in Pittsburgh-based autonomous vehicle startup Argo. Once the Ford-VW deal is finalized, Argo’s value is expected to reach $7 billion. Continue reading Ford, VW Collaborate on Autonomous and Electric Vehicles

MLPerf, a consortium of 40 technology companies including Google and Facebook, just released benchmarks for evaluating artificial intelligence-enabled tools, including image recognition, object detection and voice translation. MLPerf general chair Peter Mattson, a Google engineer, reported, “for CIOs, metrics make for better products and services they can then incorporate into their organization.” Thus far, organizations have been slow to adopt AI technologies, in part due to the plethora of tools and services available. Continue reading Consortium Releases New Measurement Benchmarks for AI

Apple stock slumped 10 percent last Thursday to $142.19, the company’s biggest single-day percentage drop in almost six years, erasing $74.65 billion from its market value. That came after Apple chief executive Tim Cook warned that China’s economic slump is responsible for slowed-down iPhone sales in the past quarter. China’s wobbling consumer confidence is impacting the entire world economy, however, and Apple has problems beyond China. In India, it’s reaping a mere 1 percent of overall smartphone sales. Continue reading Apple Among Those Impacted by Slowing Chinese Economy

Artificial intelligence is making its way into the workplace via the back office, automating tasks in accounting, billing, payments and customer service, and is capable of scanning documents, filling out spreadsheets and checking accuracy of records. In early projects, AI bots are following simple rules, observing and making yes-no decisions rather than high-level choices. Bigger things are coming, especially from tech companies like IBM, Microsoft and Oracle, which partner with robotic automation startups. Continue reading AI-Based Software Automating Mundane Workplace Chores

Four years ago, Google and Canon founded the non-profit LOT (License on Transfer) Network to combat litigation by trolls — companies that don’t make products, but seek profits from challenging patents. Now, Red Hat and Lenovo Group, two of LOT’s 224 members, are offering free patents to any startup that joins the group. When the dotcom bubble burst 20 years ago, bankrupt firms sold their patents, which were bought by speculators. Patent suits are declining, but are still an issue for companies of all sizes. Continue reading Red Hat and Lenovo Entice Startups to Join Anti-Troll Network

Uber Technologies has settled a year-old lawsuit brought by Alphabet’s self-driving vehicle unit Waymo, which claimed that Uber stole and used trade secrets. In the agreement, Uber said it would not use Waymo technology in its autonomous vehicles and make certain that no such Waymo components were already in use. The ride-hailing firm also agreed to give Waymo 0.34 percent of its equity, equal to about $245 million, based on a valuation of $72 billion. The companies settled four days after the trial started. Continue reading Uber, Waymo Settle Lawsuit for $245 Million, 4 Days into Trial

BlackBerry is now focusing its efforts on QNX, a division to create technology for in-car entertainment and information systems. The Canadian company plans to spend $76 million and double its QNX engineering staff to 1,000 in the next few years. Although BlackBerry competes with major tech companies in autonomous vehicles, it has already inked partnerships with Ford Motor Company and General Motors’ spinoff Aptiv (formerly Delphi Automotive). Deals with Tata Motors and Jaguar Land Rover are also pending. QNX tech will be on display at CES 2018 next month. Continue reading BlackBerry Bets on Operating Systems for Self-Driving Vehicles