Digital viewing is growing across age groups as traditional TV viewing declines, according to eMarketer. The researcher estimates that 64.8 million millennials will watch digital video this year at least once a month, a projection expected to reach 66.8 million by 2022. Meanwhile, 59 million millennials are expected to watch traditional TV in 2018, a figure projected to decline in coming years. The trend is growing with Gen X in the U.S. as well; eMarketer projects that 51.8 million (representing more than three-quarters of the Gen X population) will watch digital video at least once a month. And kids 11 and younger? Not surprisingly, 24.2 million with turn to digital viewing this year. Continue reading Digital Viewing Steadily Increases Across Multiple Age Groups

According to the latest eMarketer projections, the number of Facebook users in the United States will increase by only 0.9 percent this year to a total of 169.5 million. While the platform’s growth has leveled in the U.S., it remains the top social network among millennials, Generation X and baby boomers. However, interest in Facebook among U.S. teens continues to decline. Snapchat surpassed Facebook among teens in 2016 — and eMarketer predicts that Snapchat will attract 1.2 million new users ages 12 to 17 by 2022, while Facebook will lose 2.2 million teens during the same time frame. Continue reading Facebook Remains Popular Among U.S. Groups Except Teens

According to Deloitte’s 2018 Digital Media Trends Survey, U.S. consumers are now spending about $2 billion per month to watch their favorite TV shows and movies via streaming video services such as Netflix, Amazon and Hulu. The survey notes that 55 percent of U.S. households subscribe to at least one such service — a significant increase from 2009, when it was just 10 percent — and the average customer pays for three. Conversely, the survey found that pay-TV subscriptions like cable and satellite are down to 63 percent from 74 percent in 2016.

Continue reading Americans Now Spend $2 Billion Monthly on Streaming Video

A new report from Nielsen notes that Americans 18-34 years of age are less reliant upon social media than some older consumers. “Adults 35 to 49 were found to spend an average of 6 hours 58 minutes a week on social media, compared with 6 hours 19 minutes a week for their younger counterparts,” reports The New York Times. “More predictably, adults 50 and over spent significantly less time on social media, with an average of 4 hours 9 minutes a week on the networks.” Not surprisingly, the report stressed how important smartphones have become to people of all ages. The most popular mobile platforms, in order: Facebook, Instagram, Twitter, Pinterest, LinkedIn, Snapchat. Continue reading Gen X Now More Obsessed with Social Media Than Millennials

Americans look at their cell phones 8 billion times a day, says Deloitte & Touche’s Craig Wigginton, who moderated a panel on “Merging Content With New Technologies.” Wigginton recited a flurry of statistics that underline today’s extreme fragmentation, a reality that challenges all content companies: Millennials check their smartphones 74 times a day, and 87 percent of them use it while watching TV. Meanwhile, 42 percent of Americans now use streaming services and over 50 percent of millennials watch on a small screen. Continue reading CES: Merging Content with New Tech in a Fragmented World

The Interactive Advertising Bureau recently found that one-third of Americans now own connected TV sets, while one-third of those consumers stream video to their TVs daily. According to new survey findings from consulting firm Deloitte, video streaming services such as Netflix, Hulu and Amazon have now surpassed live programming as the viewing method of choice for many consumers. The survey determined that 56 percent stream movies and 53 percent stream TV shows, while 45 percent still prefer watching live broadcasts. Continue reading Study Indicates Streaming Video is More Popular Than Live TV

According to a new study by Viacom, devices that enable consumers to watch television content on multiple screens is leading to increased network loyalty and an audience preference for live viewing. “Getting With the Program: TV’s Funnels, Paths and Hurdles” notes that 78 percent of viewers polled indicated they would not have become fans of some shows if they were not able to watch them on multiple screens. The study also found that multiplatform viewers are more committed to viewing shows live and watching multiple networks. Continue reading Viacom Study: Multi-Screen Viewing Promotes Network Loyalty