Adobe has released its free Content Authenticity web app in beta. The app is designed to help protect creators’ work and allows them to embed a request that generative AI models don’t use their work for training. Users can apply tags for up to 50 images at once. In addition to applying tags, users can customize and inspect Adobe Content Credentials using the the Adobe Content Authenticity browser extension for Google Chrome. The information is invisible until the inspection tool is opened and can include links to a creator’s social media account, website or other identifying attributes. Continue reading Adobe Launches Its Content Authenticity App in Public Beta

News from Adobe MAX London 2025 spanned new Firefly image models to a refreshed web app that includes third-party image generators, an AI agent that automates Photoshop, an updated Firefly mobile app coming soon to iOS and Android, and the Firefly Video model in general release. The latest release of Firefly “unifies AI-powered tools for image, video, audio, and vector generation into a single, cohesive platform and introduces many new capabilities,” according to Adobe, which says that since its debut nearly two years ago, creatives have used Firefly to generate more than 22 billion assets worldwide. Continue reading Adobe Unveils Two New Image Models and Array of Products

Nvidia has released NeMo microservices into general availability with version 25.4, pivoting its profile from a modular toolkit for creating custom generative AI models to emphasizing it as a platform for building AI agents at scale. As AI agents have become an in-demand commodity, Nvidia is leveraging the fact that NeMo’s capabilities seem purpose built to help them grow and thrive. Built around the Kubernetes open-source container management system, NeMo microservices are offered as “an end-to-end developer platform for creating state-of-the-art agentic AI systems,” according to Nvidia. Continue reading Nvidia Positions Its NeMo Microservices for AI Agent-Building

Alphabet revenue was $90.2 billion in Q1, a 12 percent increase year-over-year that reflects “robust momentum” across Google Search and YouTube ads and Google Cloud, each delivering double-digit growth rates. Google Cloud was up 28 percent to $12.3 billion in divisions including AI infrastructure and generative AI solutions. Net profit surged 46 percent to $34.5 billion while operating income grew 20 percent to $30.6 billion. Google and Alphabet CEO Sundar Pichai said the quarter was “super exciting” due to breakthroughs in performance by Gemini 2.5, calling it “our most intelligent AI” and a strong foundation “for future innovation.” Continue reading Alphabet Profit Is Up 46 Percent, Driven by AI and Advertising

Character.AI, a platform offering AI chatbots for socializing and role play, has released a video generation model called AvatarFX in closed beta. Promising the ability to make photorealistic images “come to life — speak, sing and emote — all with the click of a button,” the technology combines audio and video to create a variety of visual style and voice, from realistic 3D — including “non-human faces (like a favorite pet)” — to 2D animations, according to the company. AvatarFX also has the ability “to maintain strong temporal consistency with face, hand and body movement” and can “power videos with multiple speakers.” Continue reading Character.AI Introduces New Video Generator in Closed Beta

Adobe has taken a stake in business avatar firm Synthesia, which creates clones for corporate videos using generative AI. The investment of an undisclosed sum through Adobe Ventures was interpreted by one media outlet as a bet that the UK startup’s technology “will transform video production.” Adobe couched the move as a strategic alliance. The investment became public along with Synthesia’s announcement that it surpassed the $100 million mark for what the privately held company says qualifies as recurring annual revenue. Nvidia is also an investor. Continue reading Adobe Investment in Synthesia Could Fuel AI Video Production

OpenAI is working to build a social network that will compete against Elon Musk’s X and Meta’s Instagram, reports say. Though still in the early stages, the project is revolving around an internal prototype that is said to involve a social feed that leverages ChatGPT’s image generator. It’s unclear if an OpenAI social app would be standalone or integrated with ChatGPT, but either way it would most likely heighten the competition between rivals Musk and OpenAI CEO Sam Altman, who recently fended off an unsolicited offer by Musk to purchase his company for $97.4 billion. Continue reading OpenAI Reportedly Has Prototype for Its Own Social Network

Among the many tech advancements unveiled at Google Cloud Next include a major generative media upgrade to Vertex AI, Google Cloud’s managed AI development platform. The new Vertex AI Media Studio lets enterprise users generate complete videos from scratch using text prompts. Lyria, Google’s text-to-music model is now available on Vertex in private preview. Both are subject to an “allowlist.” Chirp 3 now creates custom voices with just 10 seconds of audio input, while Imagen 3 has gained improved abilities for reconstructing missing or damaged portions of an image. Continue reading Vertex AI Movie Studio Can Create Videos from Start to Score

YouTube is rolling out a new tool called Music Assistant to its Creator Music marketplace. Music Assistant uses generative AI to automatically add royalty-free instrumental background music to long-form videos. Accessed via a dedicated tab in Creator Music, Music Assistant provides more control over things like the style, mood and instruments of the desired music, which is requested via text prompts. Creator Music is available in the U.S. to creators enrolled in the YouTube Partner Program. YouTube is also experimenting with a Shorts feature that automatically synchronizes audio for short-form video creators. Continue reading YouTube Brings Generative Music Assistant to Video Creation

Adobe introduced new versions of Premiere Pro and After Effects at the 2025 NAB Show. For the first time, Adobe’s Premiere Pro editing software gets Firefly generative AI powers. Generative Extend lets users elongate scenes by generating a few extra frames at 4K in the Premiere Pro app, which also gains New Media Intelligence to help find the right clip in seconds. There is also drag-and-drop color management and automatic caption translation to over 27 languages. After Effects gets a more powerful preview playback engine, new 3D motion design tools and HDR monitoring. Continue reading Adobe Upgrades Premiere Pro, After Effects with AI Features

Generative AI program Midjourney has issued V7 in alpha, marking its first new model in almost a year. Notable updates include personalization turned on by default, which users must first set up — a process Midjourney says takes 5 minutes — and can then toggle on or off at any time. Another new flagship feature, Draft Mode, lets users render lower resolution images at “half the cost and 10 times the speed,” according to Midjourney, emphasizing “it’s so fast that we change the prompt bar to a ‘conversational mode’ when you’re using it on Web.” Draft Mode also supports voice prompts. Continue reading Midjourney Launches V7 Image Generator with Voice Prompts

Amazon is formally rolling out its new Nova family of foundation models. Teased at the re:Invent conference hosted by AWS, details of the new multimodal series began leaking out this month. As part of the move, Amazon is diving into the agentic AI business with a new model called Nova Act, which is now in research preview. Nova Act is designed to control Web browser actions and independently tackle simple tasks. A Nova Act SDK is also being made available to allow developers to customize their own agents using the general-purpose Nova. The company is pushing for agents to help streamline business productivity. Continue reading Amazon’s Nova Model Series Includes Nova Act for AI Agents

During Nvidia’s GTC AI Conference in San Jose earlier this month, VP and GM of Media & Entertainment Richard Kerris presented the Nvidia Media2 initiative that builds on the company’s Blackwell GPU foundation to enable real-time AI solutions for all aspects of media production workflows. His talk showcased a broad range of generative AI breakthroughs in real-time ray tracing and VFX, video search and summarization, and musically-based sound effects (SFX). Kerris also shared insights on the media industry’s reception to AI thus far and humbly implored the audience to consider using such technology as an effective new tool for storytelling. Continue reading Nvidia Forges AI Initiative to Streamline Production Workflows

Just prior to the start of the weekend, Elon Musk announced that his artificial intelligence company xAI is acquiring his social media platform X (formerly Twitter) “in an all-stock transaction,” valuing xAI at $80 billion and X at $33 billion ($45 billion less $12 billion in debt). The merger has the potential to create a powerful GenAI-powered content platform. The billionaire purchased Twitter in late 2022 for $44 billion, following months of legal skirmishes. According to Musk, X currently touts more than 600 million active users, while “xAI has rapidly become one of the leading AI labs in the world, building models and data centers at unprecedented speed and scale.” Continue reading Elon Musk Announces xAI Corporation Will Purchase X Social

Chat interfaces powered by generative AI are impacting online shopping, according to an Adobe Analytics study that found that AI-influenced visits to U.S. retail website increased by 1,200 percent from July 2024 to February 2025. Adobe says this “significant surge” demonstrates an emerging retail AI economy. GenAI chat interfaces are “becoming a helpful assistant for compiling research before making a purchase,” influencing how consumers behave online, according to Adobe. While paid search and email continue to be the dominant traffic drivers, the past year’s growth in AI-aided shopping signals a shift. Continue reading Adobe Analytics: AI-Powered Online Shopping Surges in U.S.