Nvidia is introducing a new AI feature for its RTX GPUs called RTX Video HDR that upgrades standard video into high dynamic range color space for customers that have an HDR10-compatible monitor running on Windows with HDR enabled. Announced at CES, the technology is now available for download through Nvidia’s January Studio Driver update. “PC game modders now have a powerful new set of tools to use with the release of the Nvidia RTX Remix open beta,” which combines “full ray tracing, Nvidia DLSS and Nvidia Reflex” with “generative AI texture tools so modders can remaster games more efficiently,” according to the company. Continue reading Nvidia GeForce GPUs Using AI to Boost SDR Content to HDR

Google has come up with a new approach to high resolution AI video generation with Lumiere. While most GenAI video models output individual high resolution frames at various points in the sequence (called “distant keyframes”), fill in the missing frames with low-res images to create motion (known as “temporal super-resolution,” or TSR), then up-res that connective tissue (“spatial super-resolution,” or SSR) of non-overlapping frames, Lumiere takes what Google calls a “Space-Time U-Net architecture,” which processes all frames at once, “without a cascade of TSR models, allowing us to learn globally coherent motion.” Continue reading Google Takes New Approach to Create Video with Lumiere AI

Google’s multimodal Gemini large language model will offer chat capabilities that help advertisers build and scale Search campaigns within the Google Ads platform using natural language prompts. “We’ve been actively testing Gemini to further enhance our ads solutions, and, we’re pleased to share that Gemini is now powering the conversational experience,” Google said, explaining the functionality is now available in beta to English language advertisers in the U.S., UK and will be rolling out globally to all English language advertisers over the next few weeks, with additional languages offered in the months ahead. Continue reading Conversational Chatbot Optimizes Google Ads, Search Results

As part of what it calls “production microservices,” Nvidia is adding an Avatar Cloud Engine (ACE) that lets game developers, as well as those who make tools and middleware, to integrate generative AI models into the digital avatars created for games and applications. The new ACE microservices “let developers build interactive avatars using AI models such as Nvidia Omniverse Audio2Face (A2F), which creates expressive facial animations from audio sources, and Nvidia Riva automatic speech recognition (ASR), for building customizable multilingual speech and translation applications using generative AI,” Nvidia says. Continue reading CES: Nvidia Avatar Cloud Engine Uses AI for Digital Characters

In a Threads post last week, Meta Platforms CEO Mark Zuckerberg announced that the company’s new frontier is open-source artificial general intelligence (AGI). Meta has united its FAIR and GenAI research teams behind the goal of developing such a platform, which Zuckerberg described as part of the company’s “long-term vision.” “The next generation of services required is building full general intelligence, building the best AI assistants, AIs for creators, AIs for businesses and more,” Zuckerberg said, explaining that will require “advances in every area of AI from reasoning to planning to coding to memory and other cognitive abilities.” Continue reading Meta Combines Research Units to Develop Open-Source AGI

During this week’s Unpacked event, Samsung introduced Galaxy AI, a suite of artificial intelligence tools designed for the new Galaxy S series smartphones — the Galaxy S24, Galaxy S24+, and Galaxy S24 Ultra. “AI amplifies nearly every experience on the Galaxy S24 series,” including real-time text and call translations, a powerful suite of creative tools in the ProVisual Engine and a new kind of “gestural search that lets users circle, highlight, scribble on or tap anything onscreen” to see related search results. The AI enhancements are largely enabled by a multiyear deal with Google and Qualcomm. Samsung also debuted a wearable accessory, the Galaxy Ring. Continue reading Unpacked: Samsung Intros Galaxy AI with Next Gen S Phones

Microsoft is introducing a dedicated AI Copilot hotkey on Windows 11 laptops and PCs. The move, announced at CES 2024, heralds “the year of the AI PC,” according to Microsoft Executive VP and Consumer CMO Yusuf Mehdi, who said the keyboard enhancement will “not only simplify people’s computing experience but also amplify it.” The addition of the Copilot key is the first big change to the Windows PC keyboard since the four-paned Windows key was introduced in 1994. When pressed, the new key will open Copilot for seamless engagement with artificial intelligence. Continue reading CES: Microsoft Rolling Out a Copilot Hotkey for Windows PCs

In a CES 2024 keynote address, Walmart President and CEO Doug McMillon and other key execs from the company offered a look at how the retail giant is putting technologies like drones and augmented reality (AR) as well as generative AI and other artificial intelligence tools to improve the customer shopping experience. Walmart unveiled new products, including a pair of AI-powered platforms for managing search for replenishment of products. In addition, a new AR social commerce platform, now in beta, called “Shop with Friends” was also highlighted. Continue reading CES: Walmart Introduces AI Reorders and ‘Shop with Friends’

Getty Images and Nvidia are expanding their AI partnership with the addition of the text-to-image platform Generative AI by iStock, designed to produce stock photos that can be used by individuals or enterprise customers. Built on Nvidia Picasso, a foundry for custom AI models, and trained exclusively on data from Getty Images’ proprietary creative libraries, Generative AI by iStock “has been engineered to guard against generations of known products, people, places or other copyrighted elements,” Getty explains, adding that “any licensed visual that a customer generates comes with iStock’s standard $10,000 USD legal coverage.” Continue reading CES: Getty Rolls Out iStock Generative AI Powered by Nvidia

In a conversation with CTA Senior Director of Regulatory Affairs Rachel Nemeth during CES 2024 in Las Vegas, a group of experts on consumer affairs and federal regulatory policy delved into the impact of existing and recent legislation on various sectors. Interestingly, they all agreed on one thing: the need for a national privacy law to replace the patchwork of differing state laws. T-Mobile Director of Federal Regulatory Affairs Melanie Tiano noted that currently 13 states have comprehensive privacy laws and that, two weeks into the new legislative session, she’s tracking more than 30 privacy-related bills. Continue reading CES: Experts Discuss the Path Toward a National Privacy Law

Milano-based Voiseed demonstrated its web-based Revoiceit platform at CES, pitched as the best way to manage synthetic voice actors, particularly ensuring that synthetic voices present realistic emotions. The company describes it as a cloud-based solution that uses “generative AI to infuse virtual voices with human emotions and prosody, creating highly expressive, lifelike audio experiences.” While Revoiceit’s most obvious feature is its Studio (imagine Adobe Audition devoted to second-by-second management of voices), it may well be the product’s forthcoming API that provides real value to developers of entertaining technology products. Continue reading CES: Voiseed Upgrades Its Platform for Expressive AI Voices

CTA Vice President of International Trade Ed Brzytwa discussed the sensitive topic of foreign investment transactions with U.S. Department of the Treasury Assistant Secretary for Investment Security Paul Rosen, who runs the Committee on Foreign Investment in the U.S. (CFIUS). Rosen stated that CFIUS was established almost 50 years ago and has been reauthorized by Congress many times. “The mission is to review foreign investments that come into U.S. businesses for national security risks,” he said. “We’re looking to assess who’s getting access to sensitive U.S. assets or getting control of a U.S. company.” Continue reading CES: A Look at the U.S. Security Risks of Foreign Investment

Consumer Technology Association VP of Marketing & Communications Melissa Harrison moderated a CES discussion about the evolution of the connected TV (CTV) from the point of view of marketers. Hisense USA Senior VP of Brand Marketing David VanderWaal noted the pandemic’s impact on TV viewership. “In 2020, 47 percent of people reported watching movies on TVs; in 2023, it’s now 64 percent,” he noted. “More people want to have big screen entertainment.” At digital marketing firm The Trade Desk, Executive VP and CMO Ian Colley reported that 2023 was the “tipping point” for more people watching streaming rather than linear TV. Continue reading CES: Marketers on the Future of the Connected TV Ecosystem

In a CES conversation with Consumer Technology Association Senior Director of Regulatory Affairs Rachel Nemeth, FTC Commissioner Rebecca Slaughter discussed the Commission’s work on AI-enabled impersonation fraud, privacy, and right of repair. Taking the stage just after FDA Commissioner Robert Califf, Slaughter said she wanted to co-sign his plea for “full visibility of the work we do.” “We have responsibility to all Americans to make sure they are represented in the substance of the work we do,” she said. “The same is true for industries that want to reach all Americans.” Continue reading CES: FTC Commissioner Rebecca Slaughter on AI Regulation

Impact and opportunity surfaced as the dominant theme of a full day of Digital Hollywood sessions devoted to artificial intelligence at CES 2024. We are in a period of disruption similar to the early 90s when the Internet went mainstream, said Forbes columnist Charlie Fink, moderating a panel of industry leaders from CAA, Paramount, HTC, Nvidia and Google. Yet despite the transformation already underway, panelists agreed that this is neither the first nor last technology to shift the status quo, more the latest example of inevitable change and adjustment. The current conversations around AI at CES are a refreshing departure after a few years of evolutionary, not revolutionary tech confabs. Continue reading CES: Digital Hollywood Session Explores AI at Inflection Point