Salesforce suggests “the retail industry is again on the precipice of major disruption” based on consumer adoption of artificial intelligence, which is being used to change shopping habits and inform purchases through things like personalization, browsing suggestions and recommendations based on past habits and visualizations. Other popular use cases include AI-generated marketing assets and customer service agents. Based on a study conducted in May and June of this year involving 2,400 shoppers and 1,125 retail decision makers, Salesforce notes that one in six shoppers, or 17 percent, have already used generative AI for “purchase inspiration.” Continue reading Salesforce: 17 Percent of Shoppers Have Used Generative AI

YouTube is developing a plan for responsible AI that includes creating a framework to compensate recording artists and copyright holders for machine-generated music. YouTube’s Music AI Incubator — with support from early partner Universal Music Group — aims to help singers, songwriters, musicians and producers sort out issues like compensation and intellectual property protections, and work with trade groups and government officials on means of enforcement. YouTube CEO Neal Mohan says creators “have embraced AI to streamline and boost their creative processes,” with YouTube logging “more than 1.7 billion views of videos related to AI tools” this year. Continue reading YouTube Launches Music AI Incubator with UMG as Partner

After announcing a partnership with OpenAI last month, the Associated Press has issued guidelines for using generative AI in news reporting, urging caution in using artificial intelligence. The news agency has also added a new chapter in its widely used AP Stylebook pertaining to coverage of AI, a story that “goes far beyond business and technology” and is “also about politics, entertainment, education, sports, human rights, the economy, equality and inequality, international law, and many other issues,” according to AP, which says stories about AI should “show how these tools are affecting many areas of our lives.” Continue reading AP Is Latest Org to Issue Guidelines for AI in News Reporting

OpenAI has shared instructions for training to handle content moderation at scale. Some customers are already using the process, which OpenAI says can reduce time for fine-tuning content moderation policies from weeks or months to mere hours. The company proposes its customization technique can also save money by having GPT-4 do the work of tens of thousands of human moderators. Properly trained, GPT-4 could perform moderation tasks more consistently in that it would be free of human bias, OpenAI says. While AI can incorporate biases from training data, technologists view AI bias as more correctable than human predisposition. Continue reading OpenAI: GPT-4 Can Help with Content Moderation Workload

Amazon is rolling out systematic artificial intelligence summaries of customer product reviews for mobile users. The retail giant says it will be using generative AI to condense highlights of consumer comments so buyers won’t have to wade through dozens of individual reviews to grasp recurring sentiments. Short, AI-generated paragraphs will begin appearing on the product detail page, highlighting prevalent opinions. Along with the summary, Amazon will also include clickable buttons that highlight key product attributes, such as “ease of use,” “wearability” or “performance,” linking the references to reviews that discuss those aspects in detail. Continue reading Amazon’s Generative AI Will Help Streamline Product Reviews

A group of news organizations, including Gannett, Getty Images and the Associated Press, have joined forces to call for copyright protection with regard to artificial intelligence training data. The 10 outlets signed an open letter charging foundation models are trained using media content without permission that is then disseminated “without any consideration of, remuneration to, or attribution to the original creators.” The group is demanding laws to protect journalism from AI, which if left unregulated they claim “can threaten the sustainability of the media ecosystem” by eroding the public’s trust and undermining financial viability. Continue reading News Orgs Calling for IP Protection Against AI Model Training

Meta Platforms is releasing AudioCraft, a generative AI framework that creates “high-quality,” “realistic” audio and music from text prompts. AudioCraft consists of three models: MusicGen, AudioGen and EnCodec, all of which Meta announced it is open-sourcing. Released in June, MusicGen was trained on Meta-owned and licensed music, and generates music from text prompts, while AudioGen, which was trained on public domain samples, generates sound effects (like honking horns and barking dogs) from text prompts. The EnCodec decoder allows “higher quality music generation with fewer artifacts,” according to Meta. Continue reading Meta’s AudioCraft Turns Words into Music with Generative AI

ETC@USC will host its 8th vETC virtual conference at SIGGRAPH 2023 in Los Angeles, August 8-10. The event – which highlights significant presentations of emerging technologies and their impact on the M&E industry – will explore how generative AI, machine learning, and other compelling new tools help simplify building 3D worlds and tackle today’s computer vision challenges. Three days of sessions will be recorded and posted on ETC’s YouTube channel. For those attending SIGGRAPH who may be interested in attending the sessions (located at Z by HP Booth 215), visit the program guide, which includes a full schedule and speaker bios. Continue reading ETC Will Host Sessions at SIGGRAPH Conference This Week

Amazon’s AWS cloud-computing unit generated $22.1 billion in Q2, a 12 percent year-over-year gain that was a highlight in a strong quarter for the e-commerce giant. The company generated a total of $134.4 billion in revenue for the period ending in June, an 11 percent increase over the prior year. Advertising was also strong, jumping 22 percent to $10.68 billion. Cost-cutting and rebounding e-commerce helped propel the Seattle-based company to a quarterly profit of $6.75 billion (its strongest performance since Q4 2021), which contrasted sharply with a loss in the same period last year. Continue reading AWS, Advertising Drive Amazon to 11 Percent Revenue Gain

ETC@USC will host its 8th vETC virtual conference at SIGGRAPH 2023 in Los Angeles, August 8-10. The event – which highlights significant presentations of emerging technologies and their impact on the M&E industry – will explore how generative AI, machine learning, and other compelling new tools help simplify building 3D worlds and tackle today’s computer vision challenges. Three days of sessions will be recorded and posted on ETC’s YouTube channel. For those attending SIGGRAPH who may be interested in attending the sessions (located at Z by HP Booth 215), visit the program guide, which includes a full schedule and speaker bios. Continue reading ETC Will Host Sessions at SIGGRAPH Conference Next Week

More than 2 billion logged-in users around the world are watching YouTube Shorts each month. To help creators keep them engaged, YouTube is releasing six new tools to improve creativity. Assists for remixing, adding stickers and effects, going live and more are coming to the platform, which has also begun testing a mobile-first live experience designed to help live creators get noticed in the main Shorts feed. One unusual new feature, Collab, lets creators display a Short in a side-by-side frame with other YouTube or Shorts videos. Collab lets users select from a variety of split-screen layout options. It will debut on iOS with Android to follow.  Continue reading YouTube Shorts Adds Creator Tools Including Collab and Q&A

Google is adding images and video to its Search Generative Experience (SGE), an AI-powered context tool the company began testing in May that some are already calling “the future of Google Search.” Those who have signed up for Search Labs and enabled SGE will begin seeing more multimedia at the top of their search results. The idea is to help searchers “get up to speed on a new topic, uncover quick tips for your specific questions or discover products and things to consider — with article links to dig deeper,” Google explains of its latest AI improvements. Continue reading Google’s AI-Powered Search Delivers Relevant, Visual Results

Meta Platforms is amping up its AI play, with plans to launch a suite of personality-driven chatbots as soon as next month. The company has been developing the series of artificially intelligent character bots with a goal of using them to boost engagement with its social media brands by making them available to have “humanlike discussions” on platforms including Facebook, Instagram and WhatsApp. Internally dubbed “personas,” the chatbots simulate characters ranging from historical figures like Abraham Lincoln to a surfer dude that dispenses travel advice. Continue reading Meta Plans Personality-Driven Chatbots to Boost Engagement

Launched two years ago, C2PA is an open-source Internet protocol that cryptographically encodes origin metadata into content. The protocol, a more secure form of watermarking, is being put forth as a way of disclosing when material has been created wholly or in part using artificial intelligence, something the White House has said it wants companies to do. Impending European Union regulations will also mandate that some tech platforms label images, audio, and video generated by artificial intelligence using “prominent markings.” More than 1,500 companies are involved with C2PA through the Content Authenticity Initiative, making it a viable solution. Continue reading Cryptographic C2PA Protocol Pursues Labeling of AI Content

Local TV news may soon undergo an AI-driven revolution that will make artificially-generated newscasts a reality nearly 40 years after digital anchor Max Headroom introduced the concept. Veteran newsman and author Hank Price predicts that while the transition is still a few years in the making, the process is already underway, with AI already being used to alter the voice and images of human anchors and offering the possibility to eventually create computer-generated newsreaders with their own personalities. Comparing the advent of newsroom AI to switching to robotic cameras, he says the move will be costly but save money over time. Continue reading Artificial Intelligence Will Likely Impact the Future of TV News