Elon Musk’s xAI has acquired generative video startup Hotshot to bring motion imaging to Grok 3. Released in February, Grok 3 adds Deep Search and Thinking and improved on its predecessor’s still imaging capabilities, but lacks generative video, a much-requested feature — one that could make Grok a freestanding competitor to OpenAI’s individual offerings: ChatGPT for text, Sora for video, and DALL-E for images. “Cool AI video coming soon!” was Musk’s comment to Hotshot’s acquisition announcement on the networking platform. Hotshot can generate clips of up to 10-seconds at 1280×720 pixels. Continue reading With Hotshot Purchase, xAI to Bring Generative Video to Grok

Los Angeles-based AI startup Moonvalley has released a video generator purpose-built for entertainment and advertising. Called Marey, its creators say it was designed with the “specifications and tastes” of filmmakers and studios in mind and trained exclusively on owned or fully licensed source data to protect users from lawsuits. Asteria, a partner in the venture, owns a large documentary library through its subsidiary XTR. Its founders say Marey aims to usher in “a new era of GenAI video built to empower — not replace — the creative forces behind modern motion pictures.” Continue reading Moonvalley and Asteria Unveil Cinematic GenVid Model Marey

Snapchat has introduced AI Video Lenses for those paying $16 per month for its Platinum tier. Powered by Snap’s custom-built generative video model, the initial three releases are a fox that perches on your shoulder, rambunctious racoons and a large bouquet of flowers with a zoom out effect. After selecting an AI Video Lens and applying it to a Snap, the AI video generates in the background, auto-saving save to Memories while users are free to continue messaging and Snapping on the app. The resulting video can be shared with friends or to Stories and Spotlight. Continue reading Snap Launches Generative AI Video Lenses for Platinum Subs

Alibaba has open-sourced its Wan 2.1 video- and image-generating AI models, heating up an already competitive space. The Wan 2.1 family, which has four models, is said to produce “highly realistic” images and videos from text and images. The company has since December been previewing a new reasoning model, QwQ-Max, indicating it will be open-sourced when fully released. The move comes after another Chinese AI company, DeepSeek, released its R1 reasoning model for free download and use, triggering demand for more open-source artificial intelligence. Continue reading Highly Realistic Alibaba GenVid Models Are Available for Free

Adobe’s Firefly video is now in public beta as part of Firefly AI, now multi-modal with video, image and vector generation. Available for $10 for Firefly Standard or $30 for Firefly Pro, the Firefly app offers additional tiers for premium video and audio features, offering a degree of customization based on project needs. Adobe continues to position Firefly as “the only generative AI model that is IP-friendly and commercially safe,” offering the option of contractual IP indemnification to protect against infringement lawsuits “in the unlikely event of a claim involving a Firefly output.” Continue reading Adobe Firefly Video Now in Public Beta Starting at $10 Month

Attempting to stay ahead of OpenAI in the generative video race, Google announced Veo 2, which it says can output 4K clips of two-minutes-plus at 4096 x 2160 pixels. Competitor Sora can generate video of up to 20 seconds at 1080p. However, TechCrunch says Veo 2’s supremacy is “theoretical” since it is currently available only through Google Labs’ experimental VideoFX platform, which is limited to videos of up to 8-seconds at 720p. VideoFX is also waitlisted, but Google says it will expand access this week (with no comment on expanding the cap). Continue reading Veo 2 Is Unveiled Weeks After Google Debuted Veo in Preview

Pika Labs has updated its generative video model, Pika 2.0 adding more user control and customizability, the company says. Improvements include better “text alignment,” making it easier to have the AI follow through with intricate prompts. Enhanced motion rendering is said to deliver more “naturalistic movement” and better physics, including greater believability in transformations that tend toward the surreal, which has typically been a challenge for genAI tools. The biggest change may be “Scene Ingredients,” which lets users add their own images when building Pika-generated videos. Continue reading Pika 2.0 Video Generator Adds Character Integration, Objects

Ten months after its preview, OpenAI has officially released a Sora video model called Sora Turbo. Described as “hyperrealistic,” Sora Turbo generates clips of 10 to 20 seconds from text or image inputs. It outputs video in widescreen, vertical or square aspect ratios at resolutions from 480p to 1080p. The new product is being made available to ChatGPT Plus and Pro subscribers ($20 and $200 per month, respectively) but is not yet included with ChatGPT Team, Enterprise, or Edu plans, or available to minors. The company explains that Sora videos contain C2PA⁠ metadata indicating that they were generated by AI. Continue reading OpenAI Releases Sora, Adding It to ChatGPT Plus, Pro Plans

Anticipating what one outlet calls “the likely imminent release of OpenAI’s Sora,” generative AI video competitors are compelled to step up their game. Luma AI has released a major upgrade to its Dream Machine, speeding its already quick video generation and enabling a chat function for natural language prompts, so you can talk to it as with OpenAI’s ChatGPT. In addition to the new interface, Dream Machine is going mobile and adding a new foundation image model, Luma AI Photon, which “has been purpose built to advance the power and capabilities of Dream Machine,” according to the company. Continue reading Luma AI Upgrades Its Video Generator and Adds Image Model

New York-based AI firm Runway has added 3D video camera controls to Gen-3 Alpha Turbo, giving users the ability to manipulate granular aspects of the scene they are generating using effects whether originating from text prompts, uploaded images or self-created video. Users can zoom in and out on a subject or scene, moving around an AI-generated character or form in 3D as if on a real set or actual location. The new feature, available now, lets creators “choose both the direction and intensity of how you move through your scenes for even more intention in every shot,” Runway explains. Continue reading Runway Adds 3D Video Cam Controls to Gen-3 Alpha Turbo

OpenAI is taking a new approach to generating media that it says is 50 times faster than the models commonly used today. Called sCM, the approach is a “consistency model,” a variation on the diffusion method used by many leading systems. OpenAI claims its new model is ideal for training for large scale datasets and generating video, audio and images that are of “comparable sample quality to leading diffusion models.” Such models often require hundreds of steps, creating challenges when it comes to real-time applications. OpenAI aims to change this with a faster system that requires less power. Continue reading OpenAI: sCM Generates Media 50x Faster Than Other Models

Generative video models seem to be debuting daily. Pyramid Flow, among the latest, aims for realism, producing dynamic video sequences that have temporal consistency and rich detail while being open source and free. The model can create clips of up to 10 seconds using both text and image prompts. It offers a cinematic look, supporting 1280×768 pixel resolution clips at 24 fps. Developed by a consortium of researchers from Peking University, Beijing University and Kuaishou Technology, Pyramid Flow harnesses a new technique that starts with low-resolution video, outputting at full-res only at the end of the process. Continue reading Pyramid Flow Introduces a New Approach to Generative Video

Beginning October 15, YouTube Shorts will extend its maximum length to 3 minutes. The move competitively positions the Google unit against TikTok, which allows for videos of up to 10 minutes when recording, or an hour when uploading. Regular YouTube accommodates videos of up to 12 hours for verified accounts and 15 minutes for unverified accounts, whether live or uploaded. But in terms of marketing focus, the current attention is on short-form video. YouTube is also updating the Shorts player, adding templates, and introducing a Shorts trends page for mobile. Continue reading YouTube Updates Shorts Player, Extends Length to 3 Minutes

Artificial intelligence platform Runway has launched The Hundred Film Fund to help finance 100 projects that use its AI to tell stories. Created by the company through its Runway Studios, the Fund is starting with $5 million, “with the potential to grow to $10 million.” Runway is presenting the Fund as “an open call to all creative professionals who have AI-augmented film projects in the pre- or post-production phases and are in need of funding.” Directors, producers and screenwriters are among those invited to apply. The program will consider all formats, from features to shorts, documentaries, experimental projects, music videos and more. Continue reading Runway Launches $5M AI Film Fund as Open Call to Creators

YouTube is going all in on generative AI with nine new generative features announced at the Made on YouTube creator event in New York. Google DeepMind’s AI video generation model, Veo, is coming to YouTube Shorts later this year, enabling “even more incredible video backgrounds, breathing life into concepts that were once impossible to visualize,” as well as six-second standalone AI segments that can be incorporated into short videos. “Imagine a BookTuber stepping into the pages of the classic novel ‘The Secret Garden,’” suggests YouTube Chief Product Officer Johanna Voolich in describing the new AI-powered features. Continue reading YouTube Unveils New AI-Powered Features at Creator Event