Adobe is challenging Salesforce and other customer management platforms with a suite of AI agents launching within its flagship Adobe Experience platform. Adobe’s customizable Experience Platform Agents can perform tasks like optimizing websites, generating content, identifying targeted audience sectors and more. New tools include the Adobe Experience Agent Orchestrator and Brand Concierge, which serves customers a personalized website experience based on prior interactions. Introduced at Adobe Summit 2025, the new products are engineered to drive Customer Experience Orchestration (CXO) in the era of artificial intelligence. Continue reading Adobe Unveils Host of AI-Powered Customer Experience Tools

Adobe, Microsoft and SAP announced the Open Data Initiative during last year’s Microsoft Ignite conference with the intent of creating standards that would assist customers in moving their data between the companies’ services more easily. Now the companies are looking to expand the program. At this week’s Adobe Summit in Las Vegas, they demonstrated how Unilever is effectively leveraging a new common data standard. They also announced the formation of a partner advisory council as a first step toward making the Open Data Initiative available to other companies. Continue reading Tech Firms Encourage Others to Join Open Data Initiative