Disney touted its capabilities this week at the company’s Tech & Data Showcase for advertisers, part of the company’s Road to the Upfront. Among the disclosures, Disney in April will begin adding some Hulu ad-targeting capabilities to Disney+, with Hulu’s “full suite of ad products and services” available throughout the entire Disney streaming portfolio by July. Since last year Hulu has been deploying a proprietary ad server Disney is said to have built from the ground up, putting it to work on the ad-supported Disney+ Basic tier launched in December. Continue reading Disney Announces Plans for Its Proprietary Ad Delivery Stack

Robot reporters are on the rise, in use at Bloomberg News, The Associated Press, The Washington Post and The Los Angeles Times among other news outlets. The Cyborg system helps Bloomberg reporters produce thousands of articles on company earnings and analyze/write financial reports very quickly. Not only do business reporters find this kind of writing dull, but Cyborg’s speed helps it compete with rival Reuters. The other news outlets above use robots to report on sports, although the LAT relies on them for earthquakes. Continue reading AI-Powered Tools Assist Human Reporting at News Outlets