The National Football League extended its content partnership with Snap for its 2018 and 2019 seasons, and added a Sunday experience, the Sunday Publisher Story, to deliver game news, highlights and hourly updates. The NFL content will continue to be featured in Snapchat’s Our Stories. In addition to the NFL, Snap has inked content partnerships with all major U.S. leagues as well as NBC and IOC for Olympics and Fox Sports for the 2018 FIFA World Cup. The NFL and Snap signed their first deal in 2015. Continue reading NFL, Snap Extend Content Partnership for Next Two Seasons

Snap is expanding its advertising options on Snapchat, introducing the Snap Publisher tool for building vertical video creative, a self-serve Ad Manager, and a Snapchat Certified Partners program, which connects advertisers to third-party ad tech tool providers. The goal is to make it easier than ever for advertisers to build successful campaigns on Snapchat, part of a strategy to compete with Google and Facebook. With the self-serve option, advertisers can now simply pay for a video ad on the Snap website. Continue reading Snap Unveils New Tools to Capture New Digital Advertisers

The growth of Snapchat’s audience, now at about 166 million daily users, appears to be slowing, and analysts and stockholders have taken note. On its May 10 quarterly report, the first since its March IPO, chief executive Evan Spiegel offered up the idea that his company’s AR Lenses present users with a creative tool they can’t find elsewhere, even though the Lenses have now been copied by Facebook. A new report shows that Snap’s trouble drawing in new users got serious at the start of Q2, even as rival Instagram pulls ahead. Continue reading Snap Debuts Sponsored AR Lenses, User Growth Is Slowing

Snap is opening up Snap to Store, letting advertisers make the best use of Snapchat’s database to determine how well their ads are working. Snap has been testing Snap to Store since 2016, with Paramount Pictures and 7-Eleven among a handful of others who would like to know if their campaigns are actually driving viewers to movie theaters, stores and other venues. Now, Snap is rolling out Snap to Store to more brands, in retail, fast food, movie and automotive, as well as providing more data and a proprietary digital dashboard. Continue reading Snap Widens Snap to Store, Serving User Data to Advertisers

Many social networks have thrived on creating relationships with celebrities and influencers, but Snapchat prefers to treat them like ordinary users — so much so that its terms of service prohibit users from getting paid to post. The aim is to provide users a more authentic, less product-promoting experience. It’s also Snapchat’s strategy for differentiating its platform, thus better attracting advertisers that prefer the credibility of an “authentic experience” to influencer endorsements of products. Continue reading Snapchat’s Strategy Behind Rebuffing Influencers, Celebrities

Snap Inc., the newly named parent company of messaging service Snapchat, is readying an initial public offering that could value the company at more than $25 billion. Snap is reportedly prepping “for an IPO with a view toward selling the shares as early as late March,” explains The Wall Street Journal. “There is no guarantee the four-year-old Venice, California, company will proceed with a share sale in that time frame, and there is no guarantee it will achieve a valuation of $25 billion or more.” However, if the company does reach that value, “it would be the biggest company to go public on a U.S. exchange since 2014″ when China’s Alibaba Group Holding made its debut. Continue reading Snapchat Parent Preparing IPO, Valuation Could Exceed $25B

Snapchat, with its reported 100 million daily users, is a favorite of advertisers that like the company’s growth and popularity among younger demographics. But those same advertisers have been also been lobbying Snapchat for data on the performance of their advertising campaigns. Now, Snapchat has gone the way of Facebook and YouTube in enlisting measurement stalwart Nielsen to provide that data. Snapchat has also made deals with ad tech companies Innovid and Sizmek to provide even more detailed data. Continue reading Snapchat Inks Deal with Nielsen, Tech Firms to Create Ad Data

Mobile video and messaging app Snapchat has become increasingly appealing to advertisers, who are using sponsored geofilters to turn their users into brand ambassadors. Although Snapchat still hasn’t built out its basic advertising infrastructure, advertisers are signing up to run fledgling campaigns in which people can add geofilters only when they are in specific locations. Among the brands that have launched such campaigns are Nike, GE, Target and McDonald’s. Some videos generate between 30 and 50 million views. Continue reading Sponsored Geofilters on Snapchat Draw in Advertising Dollars

Snapchat is partnering with Live Nation Entertainment to bring its Live Stories feature to festivals and concerts. Starting today with the Electric Daily Carnival in Las Vegas (a popular electronic dance music festival), Live Stories will capture content at Live Nation events to share with specific communities through Snapchat. Live Stories, which provides video and photos from event attendees for a 24-hour period, has become a lucrative advertising platform for Snapchat. And its branded geofilters have become an added bonus for advertisers. Continue reading Snapchat, Live Nation Partner to Offer Music Fest Live Stories