On April 1, after students presented their ideas for AI-Assisted Experiences during ETC’s latest student challenge, a group of leading tech executive judges engaged the students in a spirited discussion of possibilities, opportunities and ethics related to artificial intelligence. Interactive Media and Game Design senior Toby Zhao and Universal Pictures’ Sherry Wong discussed the uses and limitations of AI in today’s creative process. Psychology graduate Erik Rollins asked whether the industry is thinking about how AI will influence society. Epic Games CTO Kim Libreri responded that society needs standards that will let us know when something is real versus synthetic or altered. It is already too easy to distribute manipulated or false information and rile people up, he said. Continue reading Executives Evaluate AI Proposals for ETC Student Challenge

Five industry experts were invited to give 25-minute presentations over Zoom to the ETC@USC membership last week on the theme of virtual beings. Discussions addressed creating a more emotive and relatable personality and improving the image, sound and body language of virtual characters. The presenters were chosen because of their efforts to bring a new dimension to related discussions taking place within ETC’s member companies. The talks were recorded and posted on ETCentric in support of ETC’s mission of sharing information and educating the industry. Continue reading Industry Leaders Discuss Virtual Beings at ETC Town Square

ETC’s George Gerba and Don Levy spent Thursday navigating the Las Vegas Convention Center’s Central Hall looking for unique products from major exhibitors at CES 2022 that would be of special interest to the entertainment industry. They found a Hisense ultra-short throw projection TV, a Samsung TV with an adjustment capability that would be useful in-camera as well, Fraunhofer tech for adjusting the volume of dialog separately from other audio in a consumer device, a winged drone with impressive flight duration and speed, and a few other products of note. Continue reading CES: TV, Audio and Drone Tech Make a Splash at Central Hall

ETC’s George Gerba and Don Levy spent Wednesday perusing the CES 2022 Eureka Park startup zone looking for new companies and unique products that would be of particular interest to the entertainment industry. Among this year’s most compelling concepts were an AI-assisted content creation tool, COVID-compliant tech ideal for workspaces and productions, AI-based audio tech, a response tracking system for dynamic displays, emerging NFT approaches for artists, new tech investing models, light-based networking solutions, paper-based biofuel cells and haptic wearables. Continue reading CES: Top Concepts from the 2022 Eureka Park Startup Zone

ETC’s George Gerba visited the CES Unveiled show floor in Las Vegas Monday evening looking for companies and products that would be of interest to our members, illustrate emerging trends, or are simply unusual. Gerba discovered a range of compelling technologies across areas such as blockchain, non-fungible tokens, Li-Fi, wearables, large-scale video screens, the metaverse, remote work, cell signal boosters, health, batteries and more. Among the more interesting companies at CES Unveiled this year were Icecap, Oledcomm, Somalytics, VideowindoW, Toraru, SureCall, Biospectal, Prinker, Airxom and Nanotech Energy.  Continue reading CES: Highlights from the 2022 CES Unveiled Pre-Show Event

ETC@USC teamed with Charisma.ai, Digital Domain, Fable Studio and Write Brothers, Inc. to publish a white paper on an innovative character definition tool that enables casting audience members within a story. The goal is to help construct new immersive experiences across different narrative formats using a variety of authoring systems. The proposal features a Universal Character Model (UCM) that houses all motivations, goals and methods of any specific character in order to create consistent behavior within the fluid context of interactive and dynamic stories. The white paper is now available to the creative community. Continue reading Universal Character Model Detailed in Latest ETC White Paper

Tech startup holoride has teamed with Ford Motor Company and Universal Pictures to create an immersive VR experience called “Universal Monsters Presents Bride of Frankenstein holoride.” The complimentary ride is being offered during select dates from October 14 to November 9 at Universal CityWalk Hollywood. “They are rolling it out at the theme park, but it could be featured anywhere because it is GPS-based,” explained ETC’s Phil Lelyveld, who recently previewed the ride with colleague George Gerba. “It adjusts to the location and the route. So it could be a touring experience, could be offered at store openings, etc.” Continue reading Holoride, Ford, Universal Partner for In-Car VR Experience

Among the sea of copycat and incrementally-improved AR and VR headsets being shown at CES, a few stood out because they either executed the potential of existing technology particularly well or they are developing a tech that could help advance the industry. We had the opportunity to check out a wide range of compelling products including MAD Gaze’s Vader AR glasses, the Pimax 8K Series HMD, the Vision optical engine by Lumus, ThirdEye’s hardened AR glasses for industrial and other uses, PinMR tech from LetinAR, the XTAL HMD from VRgineers, and Viewpointsystem’s lightweight tethered eyeglass frame. Continue reading Interesting AR and VR Tech Found Around the Edges of CES

At CES 2019 next week, 5G is expected to make a strong showing, not simply as a means to improve mobile phones, but as a game changer for everything from robots and drones to video games, sports and shopping. Although Samsung has already shown prototype 5G phones for Verizon and AT&T, ETC consultant George Gerba noted that, “the need to upgrade phones will not occur till 2020 when most metropolitan areas should be closing in on the first wave of 5G.” “This is one of those evolutions that will happen in waves and with some bumps,” he said. Continue reading CES 2019: 5G to Make Debut as a Multi-Faceted Technology

Digital creative pioneer Mike Nichols, a leader in the transition of television to digital, died suddenly on Friday, April 15 of complications from a health issue. He was 57. It is with great sorrow that we share the sad news of Mike’s passing. The former Disney exec had been a great friend to the ETC over the years and was a creative force behind the development and deployment of ETCentric. We will miss our generous friend and talented colleague. Our thoughts are with the Nichols family and the many industry members Mike worked with over the years. For more on Mike’s impressive contributions to entertainment media, read our full post on ETCentric. Continue reading Mike Nichols, Played Key Role in TV and Online Development

The VideoLAN Organization has released an upgraded VLC 2.2.0 open source video player with some notable new features. VLC for Linux, Mac and Windows now includes an in-app extensions store, in-app subtitle downloads, resume playback functionality, and support for interactive Blu-ray menus. Resume playback has been available on mobile versions, but is now offered on the desktop. VideoLAN has also added support for Android TV, Windows Phone and Windows RT. VLC 3.0.0 is scheduled for release later this year. Continue reading VLC Upgrade Adds In-App Extensions Store, Android TV Support

Google X, Google’s secretive advanced projects lab, is currently developing large-scale video displays that are comprised of smaller modular screens intended to plug together like Legos to form a seamless image. According to people familiar with the previously undisclosed project, the displays can be configured in different shapes and sizes. The project is led by Mary Lou Jepsen, former MIT professor who co-founded the One Laptop Per Child project and three startups involving display technology. Continue reading Google X Project: Building Large-Scale Modular Video Displays