Snapchat debuted “context cards” this week, a new feature that helps its users easily make a restaurant reservation or book an Uber ride without having to exit the app. The new feature is designed to keep users engaged with the app and its contextual location-based search. By swiping up from geotagged images while viewing certain stories, users will get related data such as contact info, directions and reviews. Early partners include Bookatable, Foursquare, Michelin, OpenTable and TripAdvisor. Ultimately, more time on Snapchat could mean more advertising revenue for the popular messaging app. Continue reading Snapchat Introduces its New Location-Based Discovery Tool

As part of its larger strategy to attract international users who may face inconsistent or costly mobile Internet service, Facebook-owned Instagram has been ramping up the web version of its photo- and video-sharing application. The latest upgrade brings Stories, “one of Instagram’s most popular features, copied from Snapchat, which lets people post videos and photos that disappear after 24 hours,” reports Bloomberg. “The number of people accessing Instagram through the web, instead of an app, is growing, the company said. More than 80 percent of its users are outside the U.S.” Continue reading Instagram Looks to Expand its Global Audience With Stories