About a year ago, the Federal Trade Commission chair Joseph Simons predicted that the antitrust probe of Facebook would be done before the presidential election, a goal that now seems unlikely. If it runs into next year, a new president could change the FTC’s priorities. For now, the Facebook investigation continues, with staff members prepping depositions of Facebook chief executive Mark Zuckerberg and chief operating officer Sheryl Sandberg and examining its purchase of Giphy, a search database for short videos. Continue reading FTC Probe of Facebook Unlikely to Conclude by Election Time

Facebook has acquired the GIF platform Giphy for $400 million. Giphy’s 100+ million active daily users send over 1 billion GIFs a day. Facebook stated that Giphy’s content database will be integrated into its apps including Instagram, although it didn’t state a timeframe. Since every social app offers at least some GIF integration, including many that rely on a GIF keyboard and Giphy’s database, Facebook’s purchase is both a competitive edge and another way to harvest the kind of data that attracts advertisers. Continue reading Facebook’s Purchase of Giphy to Provide Valuable User Data

Facebook is looking to integrate mobile games into its Messenger app and business-to-consumer chats into WhatsApp. Both of these initiatives have the potential to generate new revenue for the social network. Game developers would potentially pay big bucks to make their games such an integral part of the Facebook experience. The gaming integration is already in the works, while the WhatsApp move may be introduced later. Facebook is talking with game developers to add new play options to Facebook Messenger. Continue reading Facebook Eyes New Ways to Earn Revenue from Messaging