The hype behind Google Glass continues to grow, as tech bloggers scramble to test the new device and ad agencies become excited by its possibilities. After Google presented the public with the Glass Explorer program, in which early adopters had the chance to pay $1,500 to try a pair, the company received so many submissions it closed the program earlier than expected. The device has potential for second screen applications and augmented ads. Continue reading Google Glass: Second Screen and Advertising Opportunities

According to 9to5Google, an “extremely reliable source” has confirmed that Google plans to build standalone retail stores in the U.S., with major metropolitan area flagship outlets opening in time for the holidays by the end of this year. The goal is to get new Google Nexus, Chrome and other upcoming products into the hands of customers, similar to the approach taken by competitors Apple and Microsoft. Continue reading Will Google Look to Compete with its Own Retail Stores?

While Google Glasses have generated a lot of media attention, we don’t know if the technology will achieve a level of social acceptability. Alexis Madrigal of The Atlantic discusses the tech savvy town of San Francisco and what happened when two people walked into a bar wearing the new device. Unlike a phone, Google Glasses are not hidden in your pocket or stored at home — they are on your face, right out in the open. Are people ready for this? Continue reading Opinion: The Pitfalls of Wearing Google Glasses in Public