Beginning this fall, Apple Podcasts creators are getting more tools to measure user engagement and help grow their audiences, with the addition of premium subscription analytics and marketing tools provided by Linkfire, popular among artists and labels as a way to generate an unlimited number of smart links to pod landing pages and measure the ways listeners engage. Updated Analytics functionality lets creators use the Overview tab to see how many listeners started a free trial, the number of paid subscriptions, the percentage of listeners converting from free to paid, and estimated generated proceeds. Continue reading Apple Podcasts Creators Get Subscription Analytics, Linkfire

Apple has updated its App Store pricing in what some have interpreted as a preemptive move against regulatory and legal pressure over store policies. Apple is offering developers “700 additional price points and new pricing tools” to make it easier to set prices per App Store country or region and manage foreign exchange rate changes, among other things. The move brings the total number of available App Store price points to 900 and allows developers in the U.S. to set prices ranging from $0.29 to $10,000. The new policy is expected to roll out soon in global markets. Continue reading Apple Revises App Store Pricing Policy, Adding 700 Options

AT&T is reportedly paying about $1.6 billion to acquire AppNexus, which offers automated software to help advertisers buy ads across apps and websites. Now, AT&T chief executive of advertising and analytics Brian Lesser revealed that the purchase is aimed at creating a platform that connects advertisers not simply with AT&T’s own content, but with competing media outlets in television and digital video. The result would be a pioneering marketplace and give AT&T more leverage against Facebook and Google. Continue reading AT&T to Purchase AppNexus, Plans Global Ad Marketplace

Netflix recently announced it would begin to block VPNs (virtual private networks), which consumers use to get around geographic-based content licensing restrictions. The company has turned a blind eye to VPN usage, but that was before it distributed its content globally, now live in 190 countries. Netflix has a reason to protect its content (especially its originals) and infrastructure investments, and it can’t offer all content to every country. But there’s another, just as potent reason for the move. Continue reading Netflix Cracking Down on VPNs, in a Push for Global Rights

Worldwide recorded-music revenue fell below $15 billion in 2014 for the first time in years, but the growth of streaming music services may have helped slow the decline, according to a new report from the International Federation of the Phonographic Industry. For the first time, digital music sales exceeded CD sales. Revenue from streaming services rose 39 percent, and if the trend continues, the music industry might start to see a rise in revenue as early as next year. Continue reading Streaming Services May Revive Falling Music Industry Revenue

According to the Motion Picture Association of America, global box office numbers were up 1 percent in 2014 over 2013, but ticket sales in North America dropped about 5 percent. The MPAA notes that China saw significant growth, a 34 percent increase year-over-year. Global ticket sales climbed to $36.4 billion last year — with $10.4 billion recorded for the U.S. and Canada and $4.8 billion in China. While domestic per capita ticket sales increased among moviegoers 50 to 59 and slightly among those 40 to 49, sales among viewers younger than 40 dropped. Continue reading Sparked by Growth in China, Worldwide Ticket Sales Increase

The fifth season of HBO’s global hit series, “Game of Thrones” is slated to premiere in the U.S. on April 12. This time around, however, the cable network plans to broadcast the series simultaneously worldwide in an effort to combat piracy. When episodes air at 9:00 pm in New York, they will also air at 2:00 am in London and 9:00 am in Hong Kong. While the international air times may seem unusual, HBO hopes they will curtail the number of illegal downloads of what has become the most-pirated TV show in the world. Continue reading HBO to Test Simultaneous Global Airing of ‘Game of Thrones’

After several months of discussions, the International Federation of the Phonographic Industry has officially declared Fridays as the release day for all new music albums. In today’s digital era, music listeners want to have access to albums the moment they are available anywhere in the world. Rather than staggering the releases on different days in different countries, the universal release approach aims to combat piracy. There is no word yet on when this new distribution model will take effect. Continue reading Global Trade Group Proposes Universal Release Day for Albums

Cisco recently released its annual forecast for global mobile data traffic, predicting that mobile traffic will experience tenfold growth during 2014-2019. By the end of that period, Cisco expects that 69 percent of the world’s population (5.2 billion people) will be mobile users. The company also anticipates 4.6 billion smartphones, compared with 3.1 billion feature phones by 2019. The study, which also addresses connected tablets and Wi-Fi-enabled laptops, suggests that 97 percent of worldwide traffic will come from smart devices. Continue reading Cisco 2019 Forecast: 5.2 Billion People Will Be Mobile Users

Facing the growing popularity of phablets, the tablet market experienced its first worldwide decline after multiple quarters of slowing demand. According to Canalys, global tablet shipments fell 12 percent from Q4 2013 to 67 million units in Q4 2014. The end of 2014 also marked the fourth consecutive quarterly loss for Apple’s tablet shipments. In Q4, iPad shipments plunged 18 percent, while Samsung’s tablet shipments fell by 24 percent. Although Amazon and Lenovo had promising seasonal sales, the industry experienced an overall drop in demand. Continue reading Global Tablet Shipments Drop 12 Percent Year-Over-Year in Q4

According to recent figures released by Strategy Analytics, 2014 marked significant milestones for the mobile industry. Global annual shipments reached 1.28 billion devices from OEMs to retailers and carriers for sale, and Android-based smartphones captured 81 percent of the worldwide market, accounting for more than one billion handsets. Android has become the first platform to surpass the one billion mark for shipments. Apple captured 15 percent of the market last year, shipping 193 million units. Continue reading Android Dominated in Global Smartphone Shipments Last Year

SpaceX recently landed a $1 billion investment from Google and investment firm Fidelity. Google’s commitment to SpaceX is part of the company’s ambitious plan to facilitate Internet connectivity on a global scale in order to serve more areas of the world, reach consumers more directly, and ultimately get its products into more hands. In addition, Google has plans to offer a wireless service through deals with Sprint and T-Mobile, which could lead to rivals lowering their prices and improving connectivity speeds. Continue reading Google Invests in SpaceX to Push Worldwide Internet Access

A study commissioned by Facebook found that the social network currently accounts for $227 billion in global economic impact and has helped create 4.5 million jobs. The company claims that its social network drives smartphone purchases and creates job in both tech and non-tech industries. However, independent economists believe those numbers may be overstated because Facebook and Deloitte, the company that prepared the report, may have used incorrect assumptions. Continue reading Economists Question Claims of Facebook Global Impact Study

Research from Futuresource Consulting points to a 3 percent increase for the worldwide television market in 2014 over the previous year. However, 2014 is also expected to experience a decline in average retail prices from $652 to $608. The report suggests that 4K TVs will reach 100+ million units in 2018, with 11.6 million units shipping this year (a 700 percent jump). China accounts for more than 70 percent of demand for 4K, while Western Europe and North America represent 10 percent and 8 percent, respectively. Continue reading 4K TV Shipments Up 700 Percent, to Top 100 Million in 2018

Elon Musk, entrepreneur and CEO of SpaceX and Tesla Motors, has set global Internet access as his most recent endeavor. Working together with former Google executive and WorldVu Satellites founder Greg Wyler, Musk plans to design smaller and less expensive satellites that would compete with those already in space. Sources predict that the duo plans to launch close to 700 of these satellites. The projected cost of the project is in the range of about $1 billion. Continue reading Elon Musk Plans to Provide Internet Access on a Global Scale