NPD Group reports that “connected TV devices” were in 46 million U.S. homes at the end of Q2 2015. That figure represents about half of all U.S. homes with an Internet connection. NPD defines “connected TV device” as one that connects to the Internet and allows the user to access apps (including connected devices such as smart TVs, game consoles, streaming media players and Blu-ray Disc players). According to NPD executive director John Buffone, the 4 million year-over-year jump is attributable to increased sales of smart TVs and a surge of streaming services. Continue reading Half of U.S. Homes with Internet Have Connected TV Devices