Snapchat Shows is exceeding Snap Inc.’s expectations, encouraging the company to focus on an ambitious expansion to the app’s 166 million daily global users. The first Snapchat Show launch, in January 2016, was an internal creation, “Good Luck America,” which has since averaged 5.2 million viewers per episode in its second season, a 53 percent surge from its first season. That popularity is emboldening a long list of celebrities and media entities to jump on board, among them Jimmy Fallon, James Corden, A&E and BBC. Continue reading TV Networks Add Snapchat Shows to Multiplatform Strategy

MGM Television became the first major studio to ink a deal with Snap Inc. to create original short-form programming for its Discover platform; there were no details on the exact nature of the upcoming shows or when they would premiere. The deal marks the latest in Snap’s many media partnerships, which include ABC, NBC, ESPN, the NFL, Turner, the BBC, Vice Media, A+E Networks and Discovery Communications. MGM also recently made a co-production pact with Jukin Media to produce competition shows using user-generated content. Continue reading MGM Television Is the First Major Studio to Ink Deal with Snap